Vietnam Breastfeeding Accessories Market was valued at $12.55 Mn in 2023 and is predicted to grow at a CAGR of 7.03% from 2023 to 2030, to $20.19 Mn by 2030. The key drivers of this industry include Increasing Awareness, Rising Number of Working Mothers, and Urbanization and Changing Lifestyles. The industry is primarily dominated by Medala, Elvie, Willow Innovations, and Koninklijke Philips among others.
Vietnam Breastfeeding Accessories Market was valued at $12.55 Mn in 2023 and is predicted to grow at a CAGR of 7.03% from 2023 to 2030, to $20.19 Mn by 2030.
Breastfeeding accessories are essential tools that aim to improve the overall breastfeeding experience for both mothers and babies, addressing various needs from comfort to convenience. Key categories include manual, electric, and hospital-grade breast pumps, which cater to different pumping needs and frequencies, while nursing pads and nipple shields provide comfort by managing milk leaks and protecting sore nipples. Breast shells help collect excess milk and shield sensitive areas, and milk storage containers ensure the safe storage of expressed milk. Nursing bras and covers offer support and discreet breastfeeding options, and breastfeeding pillows provide ergonomic support to both mother and baby during feeds. Additionally, nipple creams soothe and protect against irritation. These accessories not only enhance comfort and ease for mothers but also support health by preventing infections and maintaining milk quality, ultimately contributing to a more positive, manageable, and flexible breastfeeding experience.
According to UNICEF, in Vietnam, fewer than one in every four infants is breastfed within one hour of birth. The proportion of infants breastfed within one day of birth is much higher, at 72.5%. Consequently, within the first 6 months of birth, breastfeeding is practiced by 98% of mothers in Vietnam. The market is therefore driven by significant factors like Increasing awareness, rising number of working mothers, urbanization, and changing lifestyles. However, the high cost of breastfeeding accessories, cultural barriers and misconceptions, and competition from alternative feeding methods restrict the growth and potential of the market.
A prominent player in this field is Medala, in 2024, Medela AG launched a new line of breast pumps with smart technology for real-time tracking and personalized support, enhancing milk production and breastfeeding practices. Similarly, Elvie introduced an updated wearable breast pump featuring improved suction technology and longer battery life, offering greater comfort and efficiency based on user feedback. Other contributors include Willow Innovations, and Koninklijke Philips among others.
Market Growth Drivers
Increasing Awareness: Increasing awareness and education about the benefits of breastfeeding are significant drivers of the breastfeeding accessories market in Vietnam. Educational campaigns by the government and non-governmental organizations have successfully raised awareness about breastfeeding's health benefits. According to a report by UNICEF, exclusive breastfeeding rates in Vietnam have improved, reaching 45.4% for infants under six months in 2021, reflecting growing awareness and demand for supportive accessories.
Rising Number of Working Mothers: The increasing number of working mothers in Vietnam significantly drives the demand for breastfeeding accessories. As more women return to work shortly after childbirth, the need for convenient breastfeeding solutions, such as breast pumps, has increased. According to the General Statistics Office of Vietnam, the female labor force participation rate was approximately 71% in 2022, highlighting the growing need for breastfeeding accessories among working mothers.
Urbanization and Changing Lifestyles: Urbanization and changing lifestyles in Vietnam contribute to the growth of the breastfeeding accessories market. As more families move to urban areas, the demand for convenient and efficient breastfeeding solutions, such as electric breast pumps and nursing covers, has increased. The World Bank reported that Vietnam's urban population reached 38.9% in 2021, indicating a shift towards lifestyles that support the use of breastfeeding accessories.
Market Restraints
High Cost of Breastfeeding Accessories: The high cost of breastfeeding accessories poses a significant restraint on the market in Vietnam. Many breastfeeding products, such as electric breast pumps, can be expensive, making them less accessible to low-income families. According to the World Bank, approximately 6.7% of Vietnam's population lived below the poverty line in 2022, indicating that affordability remains a challenge for many mothers.
Cultural Barriers and Misconceptions: Cultural barriers and misconceptions about breastfeeding can negatively impact the market for breastfeeding accessories in Vietnam. Some traditional beliefs and practices discourage the use of breastfeeding accessories, such as breast pumps, which are perceived as unnecessary by certain segments of the population. These cultural factors can hinder the acceptance and use of breastfeeding accessories, limiting market growth in specific communities.
Competition from Alternative Feeding Methods: Competition from alternative feeding methods, such as formula feeding, poses a restraint on the breastfeeding accessories market in Vietnam. Despite efforts to promote breastfeeding, formula milk remains a popular choice for many mothers due to convenience and aggressive marketing by formula companies. According to UNICEF, formula sales in Vietnam have been increasing, with a significant portion of infants receiving formula milk before six months. The availability and marketing of formula milk can influence mothers' decisions, reducing the demand for breastfeeding accessories as some parents opt for bottle feeding instead.
In Vietnam, the Ministry of Health is likely the primary regulatory body overseeing medical devices, including breastfeeding accessories. The country is progressively aligning with international standards and regulations as it integrates more into the global economy, emphasizing the safety and efficacy of these products. However, the regulatory framework is still developing, and enforcement may vary across different regions.
The reimbursement landscape for breastfeeding accessories in Vietnam is limited. Public health insurance coverage for these products is minimal, and while private health insurance plans may offer some coverage as the middle class grows, this varies significantly between insurers. Most consumers are expected to pay out-of-pocket for breastfeeding accessories. The government may offer initiatives to promote breastfeeding, potentially including subsidies or price controls to support access to these products.
Key Players
Here are some of the major key players in the Vietnam Breastfeeding Accessories
1. Executive Summary
1.1 Device Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Regulatory Landscape for Medical Device
1.6 Health Insurance Coverage in Country
1.7 Type of Medical Device
1.8 Recent Developments in the Country
2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)
3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints
4. Competitive Landscape
4.1 Major Market Share
4.2 Key Company Profile (Check all Companies in the Summary Section)
4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)
5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment
6. Methodology and Scope
By Product Type
By Distribution Channel
By End User
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