US Mental Health Apps Market Analysis

US Mental Health Apps Market Analysis

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The US Mental Health Apps Market was valued at $2604 Mn in 2023 and is predicted to grow at a CAGR of 13.2% from 2023 to 2030, to $6202.49 Mn by 2030. The key drivers of this industry include rising mental illness, reduced stigma, and increasing smartphone penetration. The industry is primarily dominated by players such as HeadSpace, Calm, Happify, and Ksana Health among others.

ID: IN10USDH157 CATEGORY: Digital Health GEOGRAPHY: US AUTHOR: Aashwi Mehta

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US Mental Health Apps Market Executive Summary

The US Mental Health Apps Market was valued at $2604 Mn in 2023 and is predicted to grow at a CAGR of 13.2% from 2023 to 2030, to $6202.49 Mn by 2030.

Mental Health Apps are software applications for computers, tablets, and smartphones that support and enhance mental and emotional health. These can be used alone or in conjunction with more conventional therapies to help people manage mental health conditions like depression, anxiety, insomnia, etc. For example, they can give users access to synchronous or asynchronous mental health professional support via live chat, video, or phone calls. Apps can also be used to promote behavior changes like mindfulness and meditation, which can enhance overall well-being.

More than 1 in 5 US adults live with a mental illness. Over 1 in 5 youth (ages 13-18) either currently or at some point during their life, have had a seriously debilitating mental illness. About 1 in 25 U.S. adults’ lives with a serious mental illness, such as schizophrenia, bipolar disorder, or major depression. The market is driven by significant factors like rising mental illness, reduced stigma, and increasing smartphone penetration. However, data privacy and security, limited integration, and lack of clinical validation restrict the growth and potential of the market.

Prominent players in this field include HeadSpace, Calm, Happify, and Ksana Health among others.

US Mental Health App Market Report 2023 to 2030

Market Dynamics

Market Growth Drivers

Rising mental illness: The US market for mental health apps is mostly driven by the high prevalence of mental illness, which affects over 1 in 5 adults in the country. The need for individualized and easily accessible solutions is the root of this demand, which is why people are turning to technology-based resources like mental health apps for assistance.

Reduced Stigma: The US market for mental health apps is being driven by the normalization of discussions surrounding mental health because it is reducing the stigma attached to receiving help, which is encouraging more people to seek out and use digital mental health solutions for their well-being needs.

Increasing Smartphone Penetration: The smartphone penetration rate in the US has continuously risen over the past several years, reaching around 92% in 2023. Due to their widespread accessibility, increased smartphone adoption in the US is driving the market for mental health apps. This is because it makes it simpler for people to access and use these digital mental health solutions privately and conveniently, regardless of their time or location constraints.

Market Restraints

Data Security and Privacy: Sensitive user data, including sleep habits, personal thoughts and feelings provided through writing prompts, and mood tracking information, is frequently collected by mental health apps. The general fear people have about data security and possible hacks prevents a lot of people from using mental health applications, which restricts their use and hinders the market's expansion.

Limited Integration: The US mental health app market is constrained by its limited integration with traditional healthcare systems. This prevents easy coordination and collaboration between digital mental health solutions and traditional healthcare providers, which could otherwise improve accessibility and adoption among users looking for comprehensive mental healthcare.

Lack of Clinical Validation: The absence of rigorous clinical validation in many mental health apps undermines their credibility and acceptance among consumers and healthcare providers. Without solid scientific evidence of their effectiveness, these applications struggle to gain the trust of potential users and the medical community, limiting their acceptance and hindering market growth.

Regulatory Landscape and Reimbursement Scenario

The National Institute of Mental Health (NIMH) researches mental health issues and creates evidence-based procedures. The Substance Abuse and Mental Health Services Administration (SAMHSA) is the agency within the U.S. Department of Health and Human Services that leads public health efforts to advance the behavioral health of the nation. The Centers for Disease Control and Prevention (CDC) encourages community well-being and mental health. It offers resources and guidance for preventing mental health problems and encouraging healthy behaviors. Initiatives for mental health include the Mental Health Parity and Addiction Equity Act (MHPAEA) and the National Suicide Prevention Lifeline. Medicaid is the single largest payer for mental health services in the United States and is increasingly playing a larger role in the reimbursement of substance use disorder services.

Competitive Landscape

Key Players

Here are some of the major key players in the US Mental Health App Market:

  • HeadSpace
  • Calm
  • Happify
  • Ksana Health
  • Talkspace
  • Ten percent happier
  • Shine
  • BetterHelp
  • iSleep Easy
  • SuperBetter


1. Executive Summary
1.1 Digital Health Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Digital Health Policy in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company Overview Product Applications and Services Recent Developments Partnerships Ecosystem Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

US Mental Health App Market Segmentation

By Platform

  • Android
  • iOS
  • Others

By Usage

  • Stress
  • Anxiety
  • Insomnia
  • Meditation
  • Others

By Subscription Model

  • Free apps
  • Freemium apps
  • Paid apps


Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.


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The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

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Stage III: Interpretation and Presentation

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  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
  • ​Analyzing current needs and determining penetration to estimate the market

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The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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Last updated on: 11 July 2024
Updated by: Riya Doshi

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