Latin America Dental Care Market Analysis

Latin America Dental Care Market Analysis

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Latin America Dental Care Market size is at around $1.61 Bn in 2022 and is projected to reach $2.86 Bn in 2030, exhibiting a CAGR of 7.4% during the forecast period. Latin America dental care is deeply dependent on private healthcare providers for services and the market is driven by the need for impeccable aesthetics and super-quality of services. Major players like Dr. José Miguel Gómez Díez, Clinica Dental Avila, and Centro de Especialidades Odontologicas represent trailblazing in the field of implantology and orthodontics. This report is segmented by treatment type, age group, and clinical setup and by demography.

ID: IN10LAHS005 CATEGORY: Healthcare Services GEOGRAPHY: Latin America AUTHOR: Dr. Mehrpreet Saluja

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Latin America Dental Care Market Executive Summary

The economy in Latin America is diverse and varies by country. Some countries, such as Brazil and Mexico, have large and developed economies, while others, like Honduras and Nicaragua, have smaller and less developed economies. Overall, the region has been facing economic challenges in recent years, such as high levels of debt, inflation, and poverty. However, there are also positive developments in some areas, such as growth in certain industries and an expanding middle class. Additionally, many countries in the region are working to improve their business environments and attract foreign investment. The economies of Latin American countries are diverse and have varying sources of revenue.

Brazil and Mexico are two of the largest economies in the region and generate revenue from a variety of sources. Brazil is a major producer of agricultural products, such as soybeans and beef, as well as minerals, such as iron ore and bauxite. It also has a large industrial sector, which includes manufacturing, construction, and services. Mexico has a diverse economy, with significant contributions from manufacturing, agriculture, and services. The country is also a major oil producer and a major exporter of goods to the United States, its main trading partner. Argentina, Venezuela, and Chile also have large economies in the region, but their main sources of revenue are different. Argentina has a strong agricultural sector and is one of the world's leading producers of soybeans, wheat, and corn. Chile's main source of revenue is from mining, particularly copper. Venezuela is a major oil producer and historically had relied heavily on its oil exports, but due to the political and economic crisis that the country is going through, its economy has been severely affected and has been in recession for several years.

Other countries in the region, such as Honduras and Nicaragua, have smaller and less developed economies. These countries tend to have a larger informal economy and rely more heavily on agriculture and other traditional industries. They also have relatively high levels of poverty and unemployment. The economies of Latin American countries are subject to change and may have different trends depending on many factors, such as global commodity prices, political stability, and economic policies.

The healthcare systems in Latin America vary by country, but generally speaking, they are characterized by a mix of public and private providers and financing. Most countries have a public healthcare system that is supposed to provide universal coverage, but the quality and availability of care can vary widely. In addition, many people opt to pay for private healthcare, which is often seen as providing higher-quality care. However, access to healthcare can be limited for low-income individuals and those living in rural areas. There is also a lack of trained healthcare professionals and basic medical supplies in many areas. Overall, the healthcare systems in Latin America face significant challenges, including inadequate funding, inadequate infrastructure, and a lack of trained healthcare professionals.

Latin America Dental Care Market size is at around $1.61 Bn in 2022 and is projected to reach $2.86 Bn in 2030, exhibiting a CAGR of 7.4% during the forecast period of 2022-2030. Dental care is generally considered to be a lower priority in many Latin American countries, and as a result, it is often not included in public healthcare systems or is only minimally covered. This means that many people in the region do not have access to dental care, and those that do often have to pay for it out of pocket. In addition, there is a shortage of trained dental professionals in many areas, which can make it difficult for people to access care even if they are able to pay for it. In terms of the provision of dental services, it is primarily provided by private dental clinics and practitioners. Many of these clinics are small, privately-owned businesses that are not affiliated with any larger healthcare system. In some countries, there are also dental schools and teaching clinics that provide care to the public, but these tend to be located in urban areas and are not accessible to many people in rural areas.

latin america dental care market

Market Dynamics

Market Growth Drivers

Because of the high association between GDP per capita and consumption of dental care services, it can be utilized to identify demographic areas of most service shortage areas, as well as potential market areas. Also, Latin America had the lowest percentage of the population with caries (73.3% of the population - implying that 26.7% of the population was caries-free). Brazil lacked Primary Care Facilities (PCF) with fully equipped dental offices, with Belo Horizonte having the highest proportion (74.7%). With advancements in technology, dental clinics, and organizations may be able to offer new and more advanced treatments, attracting more patients and driving growth. Increased penetration of private insurance in Ecuador and Argentina has resulted in more individuals having access to dental care, driving the industry's expansion. More people are moving to cities in Ecuador as a result of urbanization, which may raise the demand for dental services because individuals are more likely to use them. Dental clinics and corporations that invest in successful marketing tactics and promote public knowledge about the value of dental treatment may be able to attract more patients and drive growth.

Market Restraints

The UN Humanitarian Response Plan for Venezuela 2023 estimates that 5.2 million people require assistance in areas like as health, food security, water, sanitation, and hygiene. Venezuelans suffer from food insecurity, with 10.9 million people undernourished or chronically hungry. There are 4.3 million people who are food insecure, going days without eating. As of March, 8.4 million critically ill people were unable to receive medical treatment, and more than 9 million people in need of drugs and healthcare supplies were unable to obtain them. Political concerns at the macro level have had a considerable impact on the spread of dental care services in Brazil. Bolsonaro's administration has stifled corporate growth in Brazil and reduced public awareness of dental health as a priority. In demographic regions where the quality of dental services varies, it is vital to conduct research and select a reputable dentist or dental facility, and the absence of such a mechanism is a challenge. Argentina has a history of economic volatility and high inflation, which can make forecasting and plan for future growth challenging. Economic insecurity can also make it more difficult for patients to purchase dental services, limiting demand. The Latin American dental care sector may be highly competitive, making it difficult for new clinics or chains to enter and current ones to flourish.

Competitive Landscape

Key Players

  • DENTAL VIP, Especialidades Odontológicas
  • Dr. José Miguel Gómez Díez
  • Clinica Dental Avila
  • Centro de Especialidades Odontologicas
  • Grupo Esecializado Odontologico
  • Clínica Dental Dr. Jorge Guzmán
  • Clínica Dental Gómez
  • Clínica Dental O'Higgins
  • Clínica Dental Dr. Castaño
  • Odontología Integral

Healthcare Policies and Regulatory Landscape

In Brazil, customers or health insurance companies pay directly for access to oral health treatments supplied by either public or private service providers. Oral health primary care teams provide the majority of public dental services (OHT). OHT are government-funded healthcare practitioners who offer free preventive care and promotion of oral health. The inclusion of OHTs in the Family Health Strategy resulted in a new paradigm for PHC planning and programming. Taking oral health populational demands into account was one of the important public care initiatives in the Brazilian Public Health System's reform of health actions (SUS). The MSP is in charge of ensuring the quality and safety of dental treatments delivered in the hospital. The MSP establishes standards for dental practitioners' training and qualifications, as well as the equipment and facilities used in dental clinics. In addition, they inspect and certify dental facilities and practitioners to verify that they satisfy the necessary requirements. The MSP also supervises the National Health Insurance System (Seguro Nacional de Salud - SNS), a government-run insurance scheme that provides healthcare to all citizens. The SNS pays for a percentage of the cost of dental services delivered through the public healthcare system. The Ministry of Health and Social Development is in charge of regulating dental care services in Argentina. The Ministry also collaborates with professional groups such as the Dental Association to guarantee that dental care practitioners are qualified and adhere to professional standards. The Ministry of Health establishes standards for healthcare professional training and certifications, as well as the equipment and facilities utilized in healthcare facilities.

Reimbursement Scenario

Provinces and municipalities are responsible for funding and providing healthcare in public hospitals. The Ministry of Health in each province is in responsible for healthcare delivery. Around 35% of the population is served by the public hospital subsector. The rest of the population has some form of healthcare coverage, either through social security/union-run systems (50% of the population) or through the private healthcare system (10%). National funds cover 3.5 Mn elderly and disabled people. The National Health Insurance System (Seguro Nacional de Salud - SNS) in Ecuador is a government-run insurance scheme that provides healthcare to all inhabitants. It pays for a portion of the cost of basic dental services offered through the public healthcare system, such as routine checkups, cleanings, fillings, and extractions. In addition to the SNS, private insurance solutions are available in Ecuador. These private insurance plans may cover a bigger amount of the cost of dental care than the SNS, as well as more advanced and specialized treatments like orthodontics. The coverage and pricing of private insurance plans, on the other hand, can vary, and it's crucial to verify with the specific insurance provider for details on their coverage. Orthodontic coverage varies depending on the insurance plan and the exact instance. Some plans may exclude or limit orthodontic therapy and may require a referral from a general dentist before beginning treatment.

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company Overview Product Applications and Services Recent Developments Partnerships Ecosystem Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Dental Care Market Segmentation

By Product (Revenue, USD Billion):

In terms of product category, the toothbrush had the highest revenue share (26% in 2020). The rising incidence of cavities, sensitivity, and gingivitis has increased toothpaste usage significantly in both emerging and wealthy countries. As a result, toothpaste is now an essential part of good dental health. In the oral care sector, toothpaste thus commands the biggest market share.

  • Toothbrush
  • Toothpaste
  • Mouthwash
  • Dental Floss
  • Denture Care

By Age Group (Revenue, USD Billion):

Adults lead the oral care market over the projection period based on age group. The overall expansion of the oral care industry is being driven by adults' increasing consumer knowledge of mouth cleanliness and care. Adult oral care products come in a variety on the market.

  • Children
  • Adults
  • Geriatric

By Sales Channel (Revenue, USD Billion):

The specialty stores dominate the oral care market over the projection period based on the sales channel. Specialty shops carry a broad selection of goods. The employees of specialty businesses provide customers with precise product information. With the aid of specialty shops, customers can also find all types of dental care items under one roof.

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Drug Stores &Pharmacies
  • Convenience Stores
  • Online Sales Channel

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.


Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers, and researchers across countries through which we engage with local experts to gather key data points and assumptions about each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

Secondary Data Collection: We have developed strong expertise and experience in secondary data collection methods for developing unique data sets and research material. We gather data from multiple reliable sources to maintain a high level of accuracy and consistency. The market data is analyzed and forecasted using appropriate statistical and coherent models. The report offers an overall analysis of the market size, growth, and market share as well as a segment-level analysis of the specific market. Our report includes precise, to-the-point information related to the overall market, competition, growth drivers, challenges, regulatory updates, and competition.

Data Sources: We have access to multiple highly reliable free and subscription data sources. We have many years of experience to understand which sources are more dependable for what and which to prefer for the reliable and latest information. The key sources of information include the following, but are not limited to:



Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameters and micro indicators. The macro parameters include changes in government policies, demand and supply of the market, government intervention programs, and major market share. The micro indicators are GDP growth, market size, market volume, etc. We also understand nuances specific to each country like the US, Canada, India, Germany, etc., and have worked across 60+ countries and hence not only understand global trends but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. starting with the large overall market and segmenting different areas and the bottom-up approach i.e. starting with population and epidemiology and rolling up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach is mainly used for new product forecasting and the bottom-up approach is used for demand estimation of any product for different countries summed up to form the total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases, and company-level averages, etc.

We make sure to finalize the numbers in alignment with the market research. Firstly, our internal experts ensure thorough validation and checking to ensure accurate and precise analysis and then validation is also done using a multiple-data analysis model. Two-level validation is done and entails the finalization of the report scope and the way of representation pattern.



Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
  • ​Analyzing current needs and determining penetration to estimate the market

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Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current, and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumption.

The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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This report addresses

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  • Qualitative, acute and result oriented market analysis
  • Market size and forecasts from 2022 to 2030
  • Opportunities for expansion and in-depth market analysis
  • Segmentation and regional revenue forecasts
  • Analysis of the market share and competitive landscape
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Last updated on: 07 February 2023

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