Global Nutritional Supplements Market Analysis

Global Nutritional Supplements Market Analysis

$ 3999

This report presents a strategic analysis of the Global Nutritional Supplements Market and a forecast for its development in the medium and long term. It provides a broad overview of the market dynamics, trends and insights, growth drivers and restraints, segmentation, competitive landscape, healthcare policies and regulatory framework, reimbursement scenario, challenges, and future outlook. This is one of the most comprehensive reports about the Global Nutritional Supplements Market, offering unmatched value, accuracy, and expert insights.

ID: IN10GLON002 CATEGORY: OTC & Nutraceuticals GEOGRAPHY: Global

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Global Nutritional Supplements Market Executive Summary

The world has achieved significant progress in terms of health during the 20th century. Immunization programs around the world, combined with antenatal care for women, have resulted in significant advancements in healthcare. The advancements in health care over the last 50 years have been amazing; worldwide life expectancy has risen faster in this time than it has in the previous 5,000 years.

The global healthcare industry continues to rise to the new challenges posed by the ongoing pandemic, which continues to consume the attention and resources of healthcare systems worldwide. They are continuing to improve their workforce's human experience by changing what, how, and where work is done, rapidly scaling virtual health services for patients, and forming partnerships to create and purchase the necessary Over Counter (OTC) Pharmaceuticals, treatments, and supplies. Simultaneously, they continue to address the growing importance of healthcare disparities, sustainability, and the environment.

The rise in public awareness of issues with general health and developments in the pharmaceutical and healthcare sectors is what is driving the global market for over-the-counter medicines and dietary supplements. The rising tendency of people to choose over-the-counter medicines for minor illnesses also contributes to market expansion. Additionally, the FDA's strict rules regarding the security and effectiveness of OTC medications restrain market expansion.

Global rising health consciousness has significantly aided the market's expansion. People are now more conscious of the effects of an unhealthy lifestyle in the wake of the pandemic. The frequency of non-communicable diseases (NCDs) is rising, and as a result, nutritional supplementation is becoming more widely used to improve the general welfare. The WHO estimates that NCDs cause 41 million deaths annually. Even though there is no proof that these supplements in any way shield against COVID, their demand skyrocketed during the pandemic. General health and well-being have taken centre stage.

Market Size and Key Findings

The Global Nutritional Supplements Market size is at around US $ 358.8 Bn in 2022, exhibiting a CAGR of 6.3% during the forecast period 2021-2030.

Global Nutritional Supplements Market Size (in USD Bn) (2021-2030F)

Market Dynamics

Market Growth Drivers Analysis

It has become increasingly popular to maintain a healthy diet in order to meet nutritional needs. Governments all around the world, particularly in poor countries where malnutrition is extremely common, have been adopting actions to enhance the health of the populace. The improvement of malnutrition conditions in these countries has been largely attributed to nutritional supplements.

Online and retail platforms have facilitated better access to dietary supplements. One of the main market drivers has been the simplicity of availability. Due to improved product visibility, a broader audience across all age groups and socioeconomic strata, and increased market reach, e-commerce platforms are also accelerating industry growth. The epidemic has increased the use of e-commerce platforms, which has accelerated market growth.

Superfoods and plant-based diets are becoming more popular as people strive to live healthier lives. Businesses in the nutritional supplement sector have been concentrating on generating a new line of products and developing goods that aren't simply pills but are also in edible forms like candies and soft chews with tastes that don't taste like medicine. For those who don't like to chew candies or take pills, innovative goods like vitamin supplements from Frunutta are ordinary vitamins that dissolve beneath the tongue. Additionally, the formulation does away with conventional additives like preservatives, coatings, and additional colors. These innovative products could succeed in the marketplace and contribute to its expansion.

Competitive Landscape

Key Players

The prominent players operating in this market include Amway, Abbott Nutrition, Nestle, Herbalife International of America, Inc., Glanbia plc, PepsiCo, Cliff Bar & Company, Science in Sports, Ltd., Cardiff Sports Nutrition Ltd., etc. 

1. Executive Summary
1.1 Product Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Government Regulation in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Epidemiology of Disease
2.2 Market Size (With Excel and Methodology)
2.3 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company Overview Product Applications and Services Recent Developments Partnerships Ecosystem Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation

6. Methodology and Scope

Nutritional Supplements Market Segmentation

The Nutritional Supplements Market is segmented as mentioned below:

By Product (Revenue, USD Billion):

  • Sports Nutrition
    • Sports Food
    • Sports Drinks
    • Sports Supplements
  • Fat Burners
    • Green Tea
    • Fiber
    • Protein
    • Green Coffee
    • Others (Turmeric, Ginseng, Cranberry, Garcinia Cambogia)?
  • Dietary Supplements
    • Vitamins
    • Minerals
    • Enzymes
    • Amino Acids
    • Conjugated Linoleic Acids
  • Functional Foods
    • Probiotics
    • Omega-3
    • Others

By Consumer Group (Revenue, USD Billion):

  • Infant
  • Children
  • Adults
  • Pregnant
  • Geriatric

By Formulation (Revenue, USD Billion):

  • Tablets
  • Capsules
  • Powder
  • Softgels
  • Liquid
  • Others

By Delivery Channel (Revenue, USD Billion):

  • Chemists/Pharmacists
  • Direct-to-Consumer Sales
  • E-commerce

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.


Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers, and researchers across countries through which we engage with local experts to gather key data points and assumptions about each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

Secondary Data Collection: We have developed strong expertise and experience in secondary data collection methods for developing unique data sets and research material. We gather data from multiple reliable sources to maintain a high level of accuracy and consistency. The market data is analyzed and forecasted using appropriate statistical and coherent models. The report offers an overall analysis of the market size, growth, and market share as well as a segment-level analysis of the specific market. Our report includes precise, to-the-point information related to the overall market, competition, growth drivers, challenges, regulatory updates, and competition.

Data Sources: We have access to multiple highly reliable free and subscription data sources. We have many years of experience to understand which sources are more dependable for what and which to prefer for the reliable and latest information. The key sources of information include the following, but are not limited to:



Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameters and micro indicators. The macro parameters include changes in government policies, demand and supply of the market, government intervention programs, and major market share. The micro indicators are GDP growth, market size, market volume, etc. We also understand nuances specific to each country like the US, Canada, India, Germany, etc., and have worked across 60+ countries and hence not only understand global trends but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. starting with the large overall market and segmenting different areas and the bottom-up approach i.e. starting with population and epidemiology and rolling up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach is mainly used for new product forecasting and the bottom-up approach is used for demand estimation of any product for different countries summed up to form the total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases, and company-level averages, etc.

We make sure to finalize the numbers in alignment with the market research. Firstly, our internal experts ensure thorough validation and checking to ensure accurate and precise analysis and then validation is also done using a multiple-data analysis model. Two-level validation is done and entails the finalization of the report scope and the way of representation pattern.



Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
  • ​Analyzing current needs and determining penetration to estimate the market

Insights: Our reports deliver actionable insights backed with supporting facts and figures to assist you in achieving exemplary growth. Our in-depth analyses are interspersed with relevant insights and statistics to offer an executive-level view of a given market. The description helps in correlating many minor factors affecting the market and their impact on the different segments within the market.

Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current, and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumption.

The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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This report addresses

  • Intelligent insights to take informed business decisions
  • Qualitative, acute and result oriented market analysis
  • Market size and forecasts from 2022 to 2030
  • Opportunities for expansion and in-depth market analysis
  • Segmentation and regional revenue forecasts
  • Analysis of the market share and competitive landscape
  • Strategic Recommendations to chart future course of action
  • Comprehensive Market Research Report in PDF and PPT formats

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Last updated on: 25 April 2024
Updated by: Riya Doshi

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