The US oral care market was valued at $14.8 Bn in 2022 and is estimated to expand at a CAGR of 4.2% from 2022 to 2030 and will reach $20.5 Bn in 2030. One of the main reasons propelling the growth of this market is increased awareness and an aging population. The market is segmented by type, drug, and distribution channel. Some key players in this market are Koninklijke Philips N.V., Colgate-Palmolive Company, GlaxoSmithKline plc, Procter & Gamble, Johnson & Johnson, Unilever plc, Ultradent Products, Inc., 3M Company, Hain Celestial Group (Jason Natural Products, Inc.), Church & Dwight Co., Supersmile, and CloSYS among others
The US oral care market was valued at $14.8 Bn in 2022 and is estimated to expand at a compound annual growth rate (CAGR) of 4.2% from 2022 to 2030 and will reach $20.5 Bn in 2030. Oral hygiene, often known as dental hygiene, is the practice of brushing and flossing teeth and gums. Oral hygiene is critical for maintaining healthy teeth, gums, and breath. The most common oral disorders among Americans, according to the American Dental Association, are dry mouth, sensitivity, bad breath, and oral infections. The rising prevalence of dental illnesses, the increasing number of dental professionals on a global scale, and technical improvements in oral care products around the world all contribute to the growth of the oral healthcare industry. According to the World Health Organization (WHO), around 530 Mn children have primary tooth decay. According to the American Dental Hygienists' Association (ADHA), approximately 150,000 registered dental hygienists in the United States promote great oral hygiene by providing accurate dental hygiene practices and methods.
Market Growth Drivers
Teeth decay (dental caries) and periodontal diseases (gum diseases) are the world's most frequent chronic disorders, posing a huge worldwide public health challenge. According to a 2018 study conducted by the Centers for Disease Control and Prevention (CDC), the total percentage of untreated dental caries was 13.2% (for ages 5 to 14) and 25.9% (for ages 15 and older) (for ages 15 and up). Treatment for dental caries is expensive, accounting for 5-10% of total healthcare spending in affluent countries. Sales of oral hygiene products such as toothbrushes, mouthwashes, toothpaste, and others will increase as people become more aware of the importance of dental and oral health. As the population of the US continues to age, the demand for oral care products is expected to increase.
According to the US Census Bureau, the number of Americans aged 65 and older is projected to nearly double from 52 Mn in 2018 to 95 Mn by 2060. This demographic group is more likely to suffer from dental problems, which will drive demand for oral care products. Increased awareness about the importance of maintaining good oral health and hygiene is also a major growth driver of the oral care market. According to a survey conducted by the American Dental Association, 85% of adults in the US believe that oral health is important to overall health.
Market Restraints
The toothpaste industry had the biggest revenue share of more than 25.0% in 2021. It is the most extensively used oral care product and is perceived as a need by people from all socioeconomic situations. Some additives, like abrasive agents and humectants, are added to toothpaste and mouthwash to improve the flavour and colour. Contact dermatitis, urticaria, rhinitis, angioedema, and other allergic responses to the gums and teeth might result from these things. This has a significant impact on demand for such products. Although teeth whitening is a growing trend in the dental care industry, it also has the potential to cause certain clients to experience undesirable side effects. Employing whitening procedures on a frequent basis, such as teeth whitening pens, may cause irreversible damage to the tooth enamel. Tooth sensitivity may develop as a result of the ongoing loss of the protective enamel layer. Furthermore, during use, the teeth whitening chemical is likely to come into contact with the gum line, creating localized discomfort and suffering. Whitening chemicals can also cause uneven tooth whitening, especially if a few or the majority of the teeth in the dentition are artificial.
Key Players
The healthcare policy and regulatory framework for oral care in the US is primarily governed by federal and state laws and regulations. Here are some examples:
The reimbursement scenario for oral care in the US is complex, as dental insurance is typically separate from medical insurance, and coverage varies widely depending on the individual plan. In general, most dental insurance plans cover preventive services such as cleanings, X-rays, and exams, but may have more limited coverage for restorative or cosmetic procedures. For those without dental insurance, paying out of pocket for oral care services and products can be expensive. This can create a significant barrier to access to care for those with lower incomes or limited financial resources.
In terms of government programs, Medicare, the federal health insurance program for people aged 65 and older, does not typically cover routine dental care, although some Medicare Advantage plans may offer dental coverage. Medicaid, the federal and state program that provides health insurance for low-income individuals and families, does provide dental coverage for children, but coverage for adults varies by state.
1. Executive Summary
1.1 Disease Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Patient Journey
1.6 Health Insurance Coverage in Country
1.7 Active Pharmaceutical Ingredient (API)
1.8 Recent Developments in the Country
2. Market Size and Forecasting
2.1 Epidemiology of Disease
2.2 Market Size (With Excel & Methodology)
2.3 Market Segmentation (Check all Segments in Segmentation Section)
3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints
4. Competitive Landscape
4.1 Major Market Share
4.2 Key Company Profile (Check all Companies in the Summary Section)
4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)
5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment
6. Methodology and Scope
By Product Type (Revenue, USD Billion):
By Distribution Channel (Revenue, USD Billion):
By Demographics
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