UK Oral Care Market Analysis

UK Oral Care Market Analysis


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The UK oral care market was valued at $916 Mn in 2022 and is estimated to expand at a CAGR of 4.2% from 2022 to 2030 and will reach $1273 Mn in 2030. One of the main reasons propelling the growth of this market is Rising Demand for Cosmetic Dentistry, Technological Advancements. The market is segmented by type, drug, and distribution channel. Some key players in this market are Wisdom Toothbrushes, Curaprox UK, Oralieve, DenTek, Lush UltraDEX, and Waken.

ID: IN10GLPH188 CATEGORY: Pharmaceuticals GEOGRAPHY: UK AUTHOR: Nandini Shah

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UK Oral Care Market Executive Summary

The UK oral care market was valued at $916 Mn in 2022 and is estimated to expand at a CAGR of 4.2% from 2022 to 2030 and will reach $1273 Mn in 2030. Anemia is a medical disorder when the hemoglobin or red blood cell (RBC) level is below normal. The UK oral care market is a significant and growing segment of the healthcare industry. Oral care products are essential for maintaining good dental hygiene, preventing dental diseases, and promoting overall health and wellness.

The market encompasses a wide range of products, including toothpaste, toothbrushes, mouthwash, dental floss, and other oral care accessories. The toothpaste segment is the largest segment of the UK oral care market, accounting for over 60% of the total market share. Overall, the UK oral care market is a dynamic and fast-growing segment of the healthcare industry, driven by changing consumer preferences and growing awareness of the importance of oral health.

UK oral care market

Market Dynamics

Market Growth Drivers

There is a growing awareness among consumers about the importance of maintaining good oral health to prevent dental diseases such as tooth decay, gum diseases, and bad breath. According to the study, the number of adults who visited the dentist for a routine check-up in the UK increased from 20.7 Mn in 2011 to 22.3 Mn in 2020. This increased awareness of oral health is driving the demand for oral care products. The UK has an aging population, with a growing number of people over the age of 65.

According to the Office for National Statistics, the proportion of the UK population aged 65 years and over increased from 15% in 1985 to 18% in 2020. Older people tend to have more dental problems and require more dental care, which is driving the demand for oral care products. The UK oral care market is also being driven by rising demand for cosmetic dentistry. This growth is driven by the increasing popularity of teeth whitening, dental veneers, and orthodontic treatments. The UK oral care market is also benefiting from technological advancements in the industry, particularly in the electric toothbrush segment. According to a report by Euromonitor International, sales of electric toothbrushes in the UK increased by 14% in 2020, driven by the launch of new and innovative products such as smart toothbrushes.

Market Restraints

There is a lack of standardization in the oral care market, which makes it challenging to compare products and gather meaningful data. Different companies use different criteria to measure the effectiveness of their products, and there is no standard method for evaluating the overall oral health of consumers. Much of the data on oral health comes from self-reported surveys, which can be subject to bias and inaccuracies. Consumers may overestimate or underestimate their oral health practices or may not report accurately on their use of oral care products. The UK oral care market is fragmented, with many different companies offering a wide range of products.

Competitive Landscape

Key Players

  • Wisdom Toothbrushes
  • Curaprox UK
  • Oralieve
  • DenTek
  • Lush
  • UltraDEX
  • Waken
  • 3M oral care
  • Splat Oral Care
  • Dentocare
  •  Oral Health Foundation

Healthcare Policies and Regulatory Landscape

The UK oral care market is regulated by a range of policies and regulations aimed at ensuring the safety and efficacy of oral care products and promoting good oral health.

  1. Medicines and Healthcare Products Regulatory Agency (MHRA) is the UK's regulatory agency for medical devices and medicines, including oral care products. The agency is responsible for ensuring that these products meet safety, quality, and efficacy standards
  2. General Dental Council (GDC) is the regulatory body for dental professionals in the UK. It sets standards for dental education and training and regulates the dental profession to ensure that patients receive safe and high-quality care
  3. British Dental Association (BDA) is the professional association for dentists in the UK. It works to promote good oral health and supports dental professionals by providing education, training, and guidance on best practices
  4. National Institute for Health and Care Excellence (NICE) is an independent body that provides guidance on the use of medicines, treatments, and technologies in the NHS. It provides evidence-based recommendations to ensure that treatments and interventions are cost-effective and clinically effective

The UK's oral care market is also subject to regulations set by the European Union, including the Medical Devices Regulation and the Cosmetics Regulation, which set standards for the safety, quality, and efficacy of medical devices and cosmetics, including oral care products.

Reimbursement Scenario

In the UK, reimbursement for oral care products and services is primarily provided through the National Health Service (NHS). The NHS provides dental care to eligible patients free of charge or at a subsidized cost. The NHS provides a range of dental services, including routine check-ups, fillings, extractions, and orthodontic treatment. These services are provided free of charge or at a subsidized cost to eligible patients, including children, pregnant women, and people on low incomes.

Patients who are not eligible for NHS dental services can opt for private dental care, which is not covered by the NHS. Private dental care includes a range of services, such as cosmetic dentistry, implants, and teeth whitening. Patients pay for these services out of pocket, and reimbursement is not available. Some patients choose to purchase dental insurance, which can help cover the cost of dental care, including routine check-ups, fillings, and other treatments. Dental insurance policies vary in coverage and cost, and reimbursement depends on the specific policy and provider. Some employers offer dental plans as part of their employee benefits package. These plans can provide coverage for routine dental care and some treatments, with the cost shared between the employer and employee.

1. Executive Summary
1.1 Disease Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Patient Journey
1.6 Health Insurance Coverage in Country
1.7 Active Pharmaceutical Ingredient (API)
1.8 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Epidemiology of Disease
2.2 Market Size (With Excel & Methodology)
2.3 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

UK Oral Care Market Segmentation

By Product Type (Revenue, USD Billion):

  • Toothpaste
  • Toothbrush
  • Mouthwash
  • Dental Accessories
  • Denture Products
  • Others

By Distribution Channel (Revenue, USD Billion):

  • Retail Pharmacies
  • Online Channels
  • Supermarkets
  • Dental Dispensaries

By Demographics

  • Age (children, adults and geriatric population)
  • Gender
  • Income
  • Education
  • Occupation

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.

 

Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers, and researchers across countries through which we engage with local experts to gather key data points and assumptions about each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

Secondary Data Collection: We have developed strong expertise and experience in secondary data collection methods for developing unique data sets and research material. We gather data from multiple reliable sources to maintain a high level of accuracy and consistency. The market data is analyzed and forecasted using appropriate statistical and coherent models. The report offers an overall analysis of the market size, growth, and market share as well as a segment-level analysis of the specific market. Our report includes precise, to-the-point information related to the overall market, competition, growth drivers, challenges, regulatory updates, and competition.

Data Sources: We have access to multiple highly reliable free and subscription data sources. We have many years of experience to understand which sources are more dependable for what and which to prefer for the reliable and latest information. The key sources of information include the following, but are not limited to:

 

 

Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameters and micro indicators. The macro parameters include changes in government policies, demand and supply of the market, government intervention programs, and major market share. The micro indicators are GDP growth, market size, market volume, etc. We also understand nuances specific to each country like the US, Canada, India, Germany, etc., and have worked across 60+ countries and hence not only understand global trends but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. starting with the large overall market and segmenting different areas and the bottom-up approach i.e. starting with population and epidemiology and rolling up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach is mainly used for new product forecasting and the bottom-up approach is used for demand estimation of any product for different countries summed up to form the total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases, and company-level averages, etc.

We make sure to finalize the numbers in alignment with the market research. Firstly, our internal experts ensure thorough validation and checking to ensure accurate and precise analysis and then validation is also done using a multiple-data analysis model. Two-level validation is done and entails the finalization of the report scope and the way of representation pattern.

 

 

Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
  • ​Analyzing current needs and determining penetration to estimate the market

Insights: Our reports deliver actionable insights backed with supporting facts and figures to assist you in achieving exemplary growth. Our in-depth analyses are interspersed with relevant insights and statistics to offer an executive-level view of a given market. The description helps in correlating many minor factors affecting the market and their impact on the different segments within the market.

Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current, and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumption.

The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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  • Qualitative, acute and result oriented market analysis
  • Market size and forecasts from 2022 to 2030
  • Opportunities for expansion and in-depth market analysis
  • Segmentation and regional revenue forecasts
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Last updated on: 21 August 2023
Updated by: Riya Doshi

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