Turkey Patient Engagement Solutions Market Analysis

Turkey Patient Engagement Solutions Market Analysis

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The Turkey patient engagement solutions market is projected to grow from $136.08 Mn in 2022 to $354.15 Mn by 2030, registering a CAGR of 12.7% during the forecast period of 2022 - 2030. The main factors driving the growth would be increasing healthcare spending, the ageing population, technology adoption and government adoption. The market is segmented by component, delivery mode, application, therapeutic area, functionality and by end-user. Some of the major players include Tiga Information Technologies, Siemens Healthineers, Oracle, IBM and Medtronic.

ID: IN10TRHS015 CATEGORY: Healthcare Services GEOGRAPHY: Turkey AUTHOR: Neha Davda

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Turkey Patient Engagement Solutions Market Executive Summary

The Turkey patient engagement solutions market is projected to grow from $136.08 Mn in 2022 to $354.15 Mn by 2030, registering a CAGR of 12.7% during the forecast period of 2022 - 2030. Spending on national health care as a percentage of GDP in Turkey in 2019 was 4.34% or $396 per person. Turkish health spending per person increased from $154 USD in 2001 to $571 in 2008, however between 2008 and 2019 they decreased by an average of 1.81% annually.

The healthcare system in Turkey is rapidly changing, and patient engagement solutions are becoming increasingly important. Patient engagement solutions are digital tools and technology that are intended to enhance patient education and health literacy, facilitate patient-centred treatment, and improve communication between patients and healthcare providers. Turkey's market for patient engagement solutions is still in its infancy. Nevertheless, the Turkish government has been making efforts to encourage the creation and use of patient engagement solutions.

Turkey Patient Engagement Solutions Market

Market Dynamics

Market Growth Drivers

The Turkey patient engagement solutions market is expected to be driven by factors such as increasing healthcare spending, ageing population, technology adoption and government adoption. Turkey has been embracing technology more and more recently as the government pushes for digital transformation in all industries. This has led to the development of numerous patient engagement solutions, such as mobile health apps, telemedicine, and wearable technologies, which are projected to drive expansion in the sector.

Market Restraints

The healthcare system in Turkey is fragmented, with numerous distinct public and private providers. Implementing patient engagement strategies that call for coordination and collaboration amongst various providers is challenging due to this fragmentation. In addition, limited reimbursement is expected to limit the market growth in the country.

Competitive Landscape

Key Players

  • Tiga Information Technologies (TUR)
  • Siemens Healthineers
  • Oracle
  • IBM
  • Medtronic

Healthcare Policies and Regulatory Landscape

In recent years, Turkey's legislative framework and healthcare policies have changed to place a higher priority on patient empowerment and engagement. The Universal Health Insurance Law, which strives to make healthcare accessible and cheap for all residents, serves as the framework for the nation's healthcare system. The Ministry of Health has also created a number of programs, such as the e-Pulse project, which aims to improve patient participation by utilising telemedicine and electronic health records (EHRs). The Turkish Pharmaceuticals and Medical Devices Agency also controls medical devices and makes sure they adhere to strict safety and quality requirements. Solutions for patient interaction are included in this, which must adhere to stringent regulatory standards.

Reimbursement Scenario

Since the Turkish government works to encourage the usage of new technologies, reimbursement procedures for patient engagement solutions are constantly evolving. As of right now, the Ministry of Health pays for some telemedicine services, which may include patient engagement programs. However, depending on the type of solution and the company providing them, the reimbursement rates for these services may change.

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company Overview Product Applications and Services Recent Developments Partnerships Ecosystem Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Patient Engagement Solutions Market Segmentation

By component (Revenue, USD Billion):

  • Hardware
  • Software
  • Standalone Software
  • Integrated Software
  • Services

By Delivery Mode (Revenue, USD Billion):

  • PREMISE Mode

By Application (Revenue, USD Billion):

  • Health Management
  • Home Health Management
  • Social
  • Financial Health Management

By Therapeutic area (Revenue, USD Billion):

  • Chronic Diseases
  • Cardiovascular Diseases (CVD)
  • Diabetes
  • Obesity
  • Other chronic Diseases
  • Women's Health
  • Fitness
  • Other Therapeutic Areas

By Functionality (Revenue, USD Billion):

  • E-Prescribing
  • Virtual Consultation
  • Patient/Client Scheduling
  • Document Management

By End-user (Revenue, USD Billion):

  • Providers
  • Payers
  • Patients
  • Other End users

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.


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The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

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Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
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  • Market Segment based analysis to obtain revenue/volume
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The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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The Turkey patient engagement solutions market is projected to grow from $136.08 Mn in 2022 to $354.15 Mn by 2030, registering a CAGR of 12.7% during the forecast period of 2022 - 2030.

The Turkey patient engagement solutions market is segmented by component (hardware, software, standalone software, integrated software and services), by delivery mode (premise mode and cloud-based mode), by application (health management, home health management, social health management and financial health management), by therapeutic area (chronic diseases, cardiovascular diseases, diabetes, obesity, women’s health, fitness and other therapeutic areas), by functionality (e-prescribing, virtual consultation, patient/client scheduling and document management) and by end-user (providers, payers, patients and end-user).

Some of the major players in Turkey's patient engagement solutions market are Tiga Information Technologies, Siemens Healthineers, Oracle, IBM and Medtronic.

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Last updated on: 03 March 2023
Updated by: Anish Swaminathan

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