Turkey Dental Care Market Analysis

Turkey Dental Care Market Analysis

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Turkey's Dental Care Market size is at around $287.04 Mn in 2022 and is projected to reach $489.51 Mn in 2030, exhibiting a CAGR of 6.9% during the forecast period. The focus of dental tourism has recently gained traction due to travel influencers highlighting their experience with dental treatment in Turkey. Market giants like Dentamax, Dental Art, Smile Design Dentistry, Dent Istanbul, and Dentestet are riding the high waves in this trend. This report is segmented by treatment type, age group, and clinical setup and by demography.

ID: IN10TRHS005 CATEGORY: Healthcare Services GEOGRAPHY: Turkey AUTHOR: Dr. Mehrpreet Saluja

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Turkey Dental Care Market Executive Summary

Turkey's Dental Care Market size is at around $287.04 Mn in 2022 and is projected to reach $489.51 Mn in 2030, exhibiting a CAGR of 6.9% during the forecast period. The healthcare system in Turkey is a publicly funded and government-regulated system that provides universal coverage to all citizens. The system is managed by the Ministry of Health and is supported by a network of hospitals and clinics, as well as private healthcare providers. Turkey has a well-developed healthcare system with a high number of hospitals and healthcare professionals. Turkey's healthcare expenditure as a percentage of GDP is around 5%, which is relatively low compared to other developed countries. The government is the main source of funding for healthcare, but private healthcare and insurance also play a significant role.

 The healthcare system in Turkey is divided into three main levels: primary care, which is provided by general practitioners and family physicians; secondary care, which is provided by hospitals and specialists; and tertiary care, which is provided by specialized medical centers. In recent years, the Turkish government has implemented several reforms to the healthcare system in order to improve the quality and accessibility of healthcare. These reforms include the introduction of new technologies and electronic medical records, as well as the expansion of health coverage to include more people. Despite these efforts, the healthcare system in Turkey still faces some challenges, such as a shortage of healthcare professionals in some areas, a lack of investment in some rural areas, and long wait times for certain types of medical treatment.

Dental care in Turkey is provided by both the public and private sectors. The public sector includes state-funded hospitals and clinics, which are generally less expensive than private facilities but may have longer wait times. The private sector includes dental clinics and practices that are independently owned and operated, and tend to offer more advanced technology, specialized treatments, and shorter waiting times. Factors that affect oral health in people of Turkey include limited access to preventive care and treatment, as well as individual behaviors such as diet and tobacco use. As for the demand side of oral health services in Turkey, it depends on a number of factors such as income level, education, and awareness of oral health issues. As per Insights10, Turkey's dental care market size is at around $287.04 Mn in 2022 and is projected to reach $489.51 Mn in 2030, exhibiting a CAGR of 6.9% during the forecast period. Factors such as the cost of services and availability of insurance also play a role in determining the demand for dental services. Even though dental care in Turkey is widely available, with a high number of dental clinics and practitioners the utilization of dental services in Turkey is relatively low compared to other developed countries. Dental insurance coverage is not widely available, and many people do not have access to dental care due to cost barriers. Additionally, cultural factors, such as a lack of awareness about the importance of oral hygiene and regular dental checkups, may also contribute to the low utilization of dental services in Turkey.

turkey dental care market analysis

Market Dynamics

Market Growth Drivers

The growth drivers for dental clinics in Turkey include increasing demand for dental services due to an aging population, an increase in disposable income, and a growing awareness of the importance of oral health. Additionally, the country's reputation for high-quality and affordable dental care, as well as its location as a popular tourist destination, also contribute to the growth of the dental clinic industry in Turkey. In terms of health tourism, Turkey is one of the top 10 nations in the world. The quick adaptation of our nation's dentists to evolving technology over the past ten years and technological advancements in the area of dentistry has also elevated our nation's dentistry to a prominent position on the global stage. Due to our dental facilities meeting European standards, the skill of our doctors, and the affordable treatment charges, Turkey is one of the top destinations for medical tourists. Additionally, every convenience for patients traveling from outside is taken into account.

Market Restraints

 Recently, it has become more popular to forgo conservative dentistry and choose quick fixes. This could be a result of the patient's unreasonable demands or the dentist's own preference for less cautious, but occasionally more profitable, procedures. Additionally, the tendency in dentistry appears to be immediate, dramatic outcomes for gleaming whites. This calls for drastic changes that people frequently don't need, in a short amount of time, and without the necessary understanding of the technique. Not all dentists in Turkey are the same, just like in the rest of the globe. Regardless of the nation or price range, ethics, knowledge, approach, talent, and capacity differ. People's judgment may be distorted by the potential for viral moments on social media. And the negative publicity by quick social channels like TikTok, Instagram, YouTube, etc. has been prominent and effective channels to voice the experiences of botched dental treatment recipients. This negative news has also impacted the growth of dental tourism in 2023.

Competitive Landscape

  • Dentakademi
  • Dentamax
  • Dental Art
  • Smile Design Dentistry
  • Dent Istanbul
  • Dentestet
  • Dent Group Turkey
  • Dentaprime
  • Estetik International
  • Dentimplant

Healthcare Policies and Regulatory Landscape

The Ministry of Health is responsible for regulating dental services. The Ministry sets standards for dental education and practice, and it also oversees the accreditation of dental schools and the certification of dental practitioners. The Ministry also works to ensure that dental services are available to all citizens, and it provides funding for dental care through the National Health Insurance System. Additionally, the Ministry also works to improve the quality of dental care through research and development, and it also provides guidelines and regulations to dental clinics, hospitals, and dental practitioners.

Reimbursement Scenario

The reimbursement of dental services in Turkey is provided through the National Health Insurance System (NHIS) which is regulated by the Ministry of Health. However, the coverage and reimbursement of dental services under the NHIS are limited, and only basic procedures are covered, such as extractions and fillings. Many dental procedures, such as orthodontics and cosmetic dentistry, are not covered by the NHIS, and patients are required to pay for these services out of pocket. Additionally, the reimbursement rates for dental services under the NHIS are relatively low, and many dental practitioners may not accept patients with NHIS coverage. Many people in Turkey rely on out-of-pocket expenditures to cover their dental costs, raising the costs of care and rehabilitation. Companies like UnitedHealthcare, Cigna Global, and Allianz Turkey provide dental service coverage as a part of their private insurance coverage plans.

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company Overview Product Applications and Services Recent Developments Partnerships Ecosystem Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Dental Care Market Segmentation

By Product (Revenue, USD Billion):

In terms of product category, the toothbrush had the highest revenue share (26% in 2020). The rising incidence of cavities, sensitivity, and gingivitis has increased toothpaste usage significantly in both emerging and wealthy countries. As a result, toothpaste is now an essential part of good dental health. In the oral care sector, toothpaste thus commands the biggest market share.

  • Toothbrush
  • Toothpaste
  • Mouthwash
  • Dental Floss
  • Denture Care

By Age Group (Revenue, USD Billion):

Adults lead the oral care market over the projection period based on age group. The overall expansion of the oral care industry is being driven by adults' increasing consumer knowledge of mouth cleanliness and care. Adult oral care products come in a variety on the market.

  • Children
  • Adults
  • Geriatric

By Sales Channel (Revenue, USD Billion):

The specialty stores dominate the oral care market over the projection period based on the sales channel. Specialty shops carry a broad selection of goods. The employees of specialty businesses provide customers with precise product information. With the aid of specialty shops, customers can also find all types of dental care items under one roof.

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Drug Stores &Pharmacies
  • Convenience Stores
  • Online Sales Channel

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.


Stage I: Market Data Collection

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Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameters and micro indicators. The macro parameters include changes in government policies, demand and supply of the market, government intervention programs, and major market share. The micro indicators are GDP growth, market size, market volume, etc. We also understand nuances specific to each country like the US, Canada, India, Germany, etc., and have worked across 60+ countries and hence not only understand global trends but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. starting with the large overall market and segmenting different areas and the bottom-up approach i.e. starting with population and epidemiology and rolling up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach is mainly used for new product forecasting and the bottom-up approach is used for demand estimation of any product for different countries summed up to form the total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

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We make sure to finalize the numbers in alignment with the market research. Firstly, our internal experts ensure thorough validation and checking to ensure accurate and precise analysis and then validation is also done using a multiple-data analysis model. Two-level validation is done and entails the finalization of the report scope and the way of representation pattern.



Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
  • ​Analyzing current needs and determining penetration to estimate the market

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Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current, and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumption.

The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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This report addresses

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  • Opportunities for expansion and in-depth market analysis
  • Segmentation and regional revenue forecasts
  • Analysis of the market share and competitive landscape
  • Strategic Recommendations to chart future course of action
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Last updated on: 25 October 2023
Updated by: Anish Swaminathan

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