Turkey Dental Care Market Analysis

Turkey Dental Care Market Analysis


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Turkey's Dental Care Market size is at around $287.04 Mn in 2022 and is projected to reach $489.51 Mn in 2030, exhibiting a CAGR of 6.9% during the forecast period. The focus of dental tourism has recently gained traction due to travel influencers highlighting their experience with dental treatment in Turkey. Market giants like Dentamax, Dental Art, Smile Design Dentistry, Dent Istanbul, and Dentestet are riding the high waves in this trend. This report is segmented by treatment type, age group, and clinical setup and by demography.

ID: IN10TRHS005 CATEGORY: Healthcare Services GEOGRAPHY: Turkey AUTHOR: Dr. Mehrpreet Saluja

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Turkey Dental Care Market Executive Summary

Turkey's Dental Care Market size is at around $287.04 Mn in 2022 and is projected to reach $489.51 Mn in 2030, exhibiting a CAGR of 6.9% during the forecast period. The healthcare system in Turkey is a publicly funded and government-regulated system that provides universal coverage to all citizens. The system is managed by the Ministry of Health and is supported by a network of hospitals and clinics, as well as private healthcare providers. Turkey has a well-developed healthcare system with a high number of hospitals and healthcare professionals. Turkey's healthcare expenditure as a percentage of GDP is around 5%, which is relatively low compared to other developed countries. The government is the main source of funding for healthcare, but private healthcare and insurance also play a significant role.

 The healthcare system in Turkey is divided into three main levels: primary care, which is provided by general practitioners and family physicians; secondary care, which is provided by hospitals and specialists; and tertiary care, which is provided by specialized medical centers. In recent years, the Turkish government has implemented several reforms to the healthcare system in order to improve the quality and accessibility of healthcare. These reforms include the introduction of new technologies and electronic medical records, as well as the expansion of health coverage to include more people. Despite these efforts, the healthcare system in Turkey still faces some challenges, such as a shortage of healthcare professionals in some areas, a lack of investment in some rural areas, and long wait times for certain types of medical treatment.

Dental care in Turkey is provided by both the public and private sectors. The public sector includes state-funded hospitals and clinics, which are generally less expensive than private facilities but may have longer wait times. The private sector includes dental clinics and practices that are independently owned and operated, and tend to offer more advanced technology, specialized treatments, and shorter waiting times. Factors that affect oral health in people of Turkey include limited access to preventive care and treatment, as well as individual behaviors such as diet and tobacco use. As for the demand side of oral health services in Turkey, it depends on a number of factors such as income level, education, and awareness of oral health issues. As per Insights10, Turkey's dental care market size is at around $287.04 Mn in 2022 and is projected to reach $489.51 Mn in 2030, exhibiting a CAGR of 6.9% during the forecast period. Factors such as the cost of services and availability of insurance also play a role in determining the demand for dental services. Even though dental care in Turkey is widely available, with a high number of dental clinics and practitioners the utilization of dental services in Turkey is relatively low compared to other developed countries. Dental insurance coverage is not widely available, and many people do not have access to dental care due to cost barriers. Additionally, cultural factors, such as a lack of awareness about the importance of oral hygiene and regular dental checkups, may also contribute to the low utilization of dental services in Turkey.

turkey dental care market analysis

Market Dynamics

Market Growth Drivers

The growth drivers for dental clinics in Turkey include increasing demand for dental services due to an aging population, an increase in disposable income, and a growing awareness of the importance of oral health. Additionally, the country's reputation for high-quality and affordable dental care, as well as its location as a popular tourist destination, also contribute to the growth of the dental clinic industry in Turkey. In terms of health tourism, Turkey is one of the top 10 nations in the world. The quick adaptation of our nation's dentists to evolving technology over the past ten years and technological advancements in the area of dentistry has also elevated our nation's dentistry to a prominent position on the global stage. Due to our dental facilities meeting European standards, the skill of our doctors, and the affordable treatment charges, Turkey is one of the top destinations for medical tourists. Additionally, every convenience for patients traveling from outside is taken into account.

Market Restraints

 Recently, it has become more popular to forgo conservative dentistry and choose quick fixes. This could be a result of the patient's unreasonable demands or the dentist's own preference for less cautious, but occasionally more profitable, procedures. Additionally, the tendency in dentistry appears to be immediate, dramatic outcomes for gleaming whites. This calls for drastic changes that people frequently don't need, in a short amount of time, and without the necessary understanding of the technique. Not all dentists in Turkey are the same, just like in the rest of the globe. Regardless of the nation or price range, ethics, knowledge, approach, talent, and capacity differ. People's judgment may be distorted by the potential for viral moments on social media. And the negative publicity by quick social channels like TikTok, Instagram, YouTube, etc. has been prominent and effective channels to voice the experiences of botched dental treatment recipients. This negative news has also impacted the growth of dental tourism in 2023.

Competitive Landscape

  • Dentakademi
  • Dentamax
  • Dental Art
  • Smile Design Dentistry
  • Dent Istanbul
  • Dentestet
  • Dent Group Turkey
  • Dentaprime
  • Estetik International
  • Dentimplant

Healthcare Policies and Regulatory Landscape

The Ministry of Health is responsible for regulating dental services. The Ministry sets standards for dental education and practice, and it also oversees the accreditation of dental schools and the certification of dental practitioners. The Ministry also works to ensure that dental services are available to all citizens, and it provides funding for dental care through the National Health Insurance System. Additionally, the Ministry also works to improve the quality of dental care through research and development, and it also provides guidelines and regulations to dental clinics, hospitals, and dental practitioners.

Reimbursement Scenario

The reimbursement of dental services in Turkey is provided through the National Health Insurance System (NHIS) which is regulated by the Ministry of Health. However, the coverage and reimbursement of dental services under the NHIS are limited, and only basic procedures are covered, such as extractions and fillings. Many dental procedures, such as orthodontics and cosmetic dentistry, are not covered by the NHIS, and patients are required to pay for these services out of pocket. Additionally, the reimbursement rates for dental services under the NHIS are relatively low, and many dental practitioners may not accept patients with NHIS coverage. Many people in Turkey rely on out-of-pocket expenditures to cover their dental costs, raising the costs of care and rehabilitation. Companies like UnitedHealthcare, Cigna Global, and Allianz Turkey provide dental service coverage as a part of their private insurance coverage plans.

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Dental Care Market Segmentation

By Product (Revenue, USD Billion):

In terms of product category, the toothbrush had the highest revenue share (26% in 2020). The rising incidence of cavities, sensitivity, and gingivitis has increased toothpaste usage significantly in both emerging and wealthy countries. As a result, toothpaste is now an essential part of good dental health. In the oral care sector, toothpaste thus commands the biggest market share.

  • Toothbrush
  • Toothpaste
  • Mouthwash
  • Dental Floss
  • Denture Care

By Age Group (Revenue, USD Billion):

Adults lead the oral care market over the projection period based on age group. The overall expansion of the oral care industry is being driven by adults' increasing consumer knowledge of mouth cleanliness and care. Adult oral care products come in a variety on the market.

  • Children
  • Adults
  • Geriatric

By Sales Channel (Revenue, USD Billion):

The specialty stores dominate the oral care market over the projection period based on the sales channel. Specialty shops carry a broad selection of goods. The employees of specialty businesses provide customers with precise product information. With the aid of specialty shops, customers can also find all types of dental care items under one roof.

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Drug Stores &Pharmacies
  • Convenience Stores
  • Online Sales Channel

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.​

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

  • Analyzing historical proprietary data collected from multiple projects.
  • Regularly updating our existing data sets with new findings and trends.
  • Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

  • Searching through academic conferences, published research, citations, and social media platforms
  • Collecting and compiling diverse data to build a comprehensive and detailed database
  • Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

  • Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
  • Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
  • Continuously refreshing our database to ensure that the information remains current and reliable.
  • Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

  • Merging historical data from secondary research with real-time data from primary research.
  • Conducting thorough data validation and cleansing to remove inconsistencies and errors.
  • Organizing data into a structured format that is easily accessible and usable for various applications.
  • Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.

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Last updated on: 25 October 2023
Updated by: Shivam Zalke

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