Romania Dental Care Market Analysis

Romania Dental Care Market Analysis

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The Romania Dental Care Market size is at around $104.05 Mn in 2022 and is projected to reach $xx Mn in 2030, exhibiting a CAGR of xx% during the forecast period. The growing dental tourism in Romania is driven by cost-effective solutions by seekers from developed countries and is dominated by The Bucharest British Dental Place, iSmile Dental, and Life Dental Spa. This report is segmented by treatment type, age group, clinical setup, and by demography and provides in-depth insights.

ID: IN10ROHS005 CATEGORY: Healthcare Services GEOGRAPHY: Romania AUTHOR: Dr. Mehrpreet Saluja

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Romania Dental Care Market Executive Summary

The Romania Dental Care Market size is at around $104.05 Mn in 2022 and is projected to reach $xx Mn in 2030, exhibiting a CAGR of xx% during the forecast period. Every citizen in Romania has the right to healthcare, which is guaranteed by Article 34 of the country's constitution. In addition, the state is required to take action to protect public health and cleanliness. Every Romanian person with health insurance has the right to free and unlimited medical services due to the legal foundation of the nation's healthcare system. But Romania's healthcare system finds it difficult to change. Romania's health expenditure fluctuates between 5-6% of its GDP an average of $376, which is lower than other nations like Germany or the US, which invests 12-20% of their GDP in health spending. Budget restrictions, a lack of appropriate medical equipment, and corruption all contributed to unsettling working circumstances for the nation's medical professionals.

In Romania, as of 2020, 16,887 dentists were registered with the Romanian Dental Council amounting to 8 dentists per 10,000 population. This is a huge deficit that burdens the healthcare system and makes the public care facilities have prolonged wait times for even basic treatment. The oral health interventions as a part of the benefit packages cover 90% of the population by their mechanism of health financing but per-person spending for dental procedures amounts to only $ 2020, 20Mn was reported as the total population figure for Romania.

Romania is prone to risk factors like excessive sugar food consumption, tobacco usage, and alcohol consumption that make the population susceptible to poor oral health. Poor oral health can also contribute to productivity losses due to dental pain, poor nutritional status due to lack of proper chewing, and poor growth status among growing youth. There is a severe dearth of options for emergency dental care and pain management in Romania. This is a compound problem that presents a significant growth opportunity for dental care service providers.

romania dental care market analysis

Market Dynamics

Market Growth Drivers

Romania often called the “Paris of the East” is a popular destination for tourism and now for dental tourism as well. Attributed to flexible appointment scheduling, and low costs as compared to US and UK, Romania offers a visual treat to travelers and patient-centric resolution of their dental concerns and the market is responding favorably. The growing population concerns revolve around edentulous patients (12.4% of the population) of the older age bracket and the rise in the mean age of the population this demand is set to rise as well. Periodontal concerns like gingivitis which is a potential risk factor for several heart diseases and increased inflammatory markers are recognized as a public oral health concern with 17.5 % population affected. Dental caries among children and adults account for 41.3-48.2% of the population concerns and the rich availability of dairy and sugary foods is a common worry. And the market is receptive to the resolution of these problems the private dental care providers as the public care system has a long wait time.

Market Restraints

The limited insurance coverage and rising out-of-pocket expenditures despite the presence of universal health coverage is a deterring factors for people of Romania from freely accessing dental services. This can be resolved by the increased coverage by private insurance who cover dental services expenses as a part of their well-being health covers.  

Competitive Landscape

Key Players

  • The Bucharest British Dental Place
  • iSmile Dental
  • Life Dental Spa

Healthcare Policies and Regulatory Landscape

The National Order of Dentists of Romania (NODR) is the regulatory body for dental services in Romania. It is responsible for setting standards for dental education and practice, as well as for issuing licenses to dentists and monitoring their professional conduct.

Reimbursement Scenario

The amount to which oral health interventions are covered by the major government healthcare program. The phrase "biggest" refers to the total population eligible to receive services, whereas "government" refers to any public sector system for health service provision, including coverage for groups such as the general population, public sector employees, and/or military personnel. Routine and preventive oral health care, essential curative oral health care (including non-surgical extraction and drainage of abscesses), advanced curative oral/dental care (including resin composite and dental amalgam including x-rays, complex fillings, root canal treatment), and rehabilitative oral health care are all interventions (including crowns and bridges, dentures, orthodontics, dental implants).

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company Overview Product Applications and Services Recent Developments Partnerships Ecosystem Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Dental Care Market Segmentation

By Product (Revenue, USD Billion):

In terms of product category, the toothbrush had the highest revenue share (26% in 2020). The rising incidence of cavities, sensitivity, and gingivitis has increased toothpaste usage significantly in both emerging and wealthy countries. As a result, toothpaste is now an essential part of good dental health. In the oral care sector, toothpaste thus commands the biggest market share.

  • Toothbrush
  • Toothpaste
  • Mouthwash
  • Dental Floss
  • Denture Care

By Age Group (Revenue, USD Billion):

Adults lead the oral care market over the projection period based on age group. The overall expansion of the oral care industry is being driven by adults' increasing consumer knowledge of mouth cleanliness and care. Adult oral care products come in a variety on the market.

  • Children
  • Adults
  • Geriatric

By Sales Channel (Revenue, USD Billion):

The specialty stores dominate the oral care market over the projection period based on the sales channel. Specialty shops carry a broad selection of goods. The employees of specialty businesses provide customers with precise product information. With the aid of specialty shops, customers can also find all types of dental care items under one roof.

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Drug Stores &Pharmacies
  • Convenience Stores
  • Online Sales Channel

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.


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Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. starting with the large overall market and segmenting different areas and the bottom-up approach i.e. starting with population and epidemiology and rolling up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach is mainly used for new product forecasting and the bottom-up approach is used for demand estimation of any product for different countries summed up to form the total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

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We make sure to finalize the numbers in alignment with the market research. Firstly, our internal experts ensure thorough validation and checking to ensure accurate and precise analysis and then validation is also done using a multiple-data analysis model. Two-level validation is done and entails the finalization of the report scope and the way of representation pattern.



Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
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Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

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The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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  • Segmentation and regional revenue forecasts
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Last updated on: 25 January 2023
Updated by: Vidhi Upadhyay

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