Philippines Nutritional Supplements Market Analysis

Philippines Nutritional Supplements Market Analysis


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By 2030, it is anticipated that the Philippines nutrition and supplements market will reach a value of $1.4 Bn from $0.8 Bn in 2022, growing at a CAGR of 6.8% during 2022-30. The market is primarily dominated by local players such as Nature's Spring, United Laboratories, and USANA Health Sciences. The market for nutrition and supplements in the Philippines is primarily driven by government initiatives, increasing consumer awareness of health and lifestyle, and increasing disease prevalence. The Philippines nutrition and supplements market in the Philippines is segmented by Type, Product, application, and Distribution Channel.

ID: IN10PHON002 CATEGORY: OTC & Nutraceuticals GEOGRAPHY: Phillipines AUTHOR: Dr. Vishwa Modhia

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Philippines Nutrition and Supplements Market Analysis Summary

By 2030, it is anticipated that the Philippines nutrition and supplements market will reach a value of $1.4 Bn from $0.8 Bn in 2022, growing at a CAGR of 6.8% during 2022-30.

Despite the Philippines' lower-middle-income status, brands continue to target the general public and influence the nutrition and supplements market. Boosting and strengthening their immune systems, reducing stress and sleep better, and strengthening their skin, hair, and nails are the top three reasons Filipinos take nutritional supplements.

The best distribution channels for vitamins and nutraceuticals continue to be supermarkets, hypermarkets, and pharmacies. Additionally, growing in popularity across the nation are specialty health stores. In order to sell their goods online through well-known e-commerce platforms like Lazada and Shopee, stores have adopted hybrid platforms. In the Philippines, 59% of people used dietary supplements in 2022. The market for nutritional supplements in the Philippines is heavily regulated by FDA Philippines' food regulations and is propelled by strong demand for herbal supplements.

Philippines Nutritional Supplements Market Report 2022 to 2030

Market Dynamics

Market Growth Drivers

People in the Philippines are starting to think about including natural and organic foods in their daily diets as the incidence of cardiovascular diseases, pneumonia, cancer, tuberculosis, diabetes, and other respiratory illnesses rises. People who live in highly urbanized areas, such as Metro Manila and the nearby provinces of Cavite, Laguna, Batangas, and Rizal, have a high demand for nutrition and supplement products. To reach smaller local barangays (neighborhoods) and other provinces, these big retail pharmacy chains are actively acquiring small retail pharmacies.

Market Restraints

Some Filipinos may have cultural attitudes that do not view nutrition and dietary supplements as necessary parts of their health regimen, leading to low uptake of these products. Many Filipinos lack access to reliable information about nutrition and dietary supplements, which makes it difficult for them to make informed decisions about these products. Nutrition and dietary supplements can be expensive, and many Filipinos are unable to afford these products. This is a major barrier for consumers who may benefit from these products but cannot afford them.

Competitive Landscape

Key Players

  • USANA Health Sciences (PHL)
  • United Laboratories (Unilab) (PHL)
  • Uni-President Enterprises Corporation (PHL)
  • Nature's Spring (PHL)
  • BioEssence (PHL)
  • Watsons (PHL)
  • Mercury Drug Corporation (PHL)
  • Vitacare
  • GlaxoSmithKline
  • Nestlé

Healthcare Policies and Reimbursement Scenarios

Trade organizations in the Philippines that look after products related to nutrition and supplements include the Health and Dietary Supplement Association of the Philippines and the Direct Selling Association of the Philippines. A new law strengthening the regulatory capabilities of the Bureau of Food and Drugs (BFAD) was developed by FDA Philippines in 2009 to guarantee the efficacy, safety, and quality of medications and other health products.

The cost of dietary supplements and nutrition is not covered by PhilHealth, the national health insurance program in the Philippines. Nevertheless, some private health insurance plans might cover specific dietary supplements, like vitamins and minerals.

1. Executive Summary
1.1 Product Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Government Regulation in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Epidemiology of Disease
2.2 Market Size (With Excel and Methodology)
2.3 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation

6. Methodology and Scope

Philippines Nutritional Supplements Market Segmentation

The Nutritional Supplements Market is segmented as mentioned below:

By Product (Revenue, USD Billion):

  • Sports Nutrition
    • Sports Food
    • Sports Drinks
    • Sports Supplements
  • Fat Burners
    • Green Tea
    • Fiber
    • Protein
    • Green Coffee
    • Others (Turmeric, Ginseng, Cranberry, Garcinia Cambogia)?
  • Dietary Supplements
    • Vitamins
    • Minerals
    • Enzymes
    • Amino Acids
    • Conjugated Linoleic Acids
  • Functional Foods
    • Probiotics
    • Omega-3
    • Others

By Consumer Group (Revenue, USD Billion):

  • Infant
  • Children
  • Adults
  • Pregnant
  • Geriatric

By Formulation (Revenue, USD Billion):

  • Tablets
  • Capsules
  • Powder
  • Softgels
  • Liquid
  • Others

By Delivery Channel (Revenue, USD Billion):

  • Chemists/Pharmacists
  • Direct-to-Consumer Sales
  • E-commerce

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.​

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

  • Analyzing historical proprietary data collected from multiple projects.
  • Regularly updating our existing data sets with new findings and trends.
  • Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

  • Searching through academic conferences, published research, citations, and social media platforms
  • Collecting and compiling diverse data to build a comprehensive and detailed database
  • Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

  • Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
  • Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
  • Continuously refreshing our database to ensure that the information remains current and reliable.
  • Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

  • Merging historical data from secondary research with real-time data from primary research.
  • Conducting thorough data validation and cleansing to remove inconsistencies and errors.
  • Organizing data into a structured format that is easily accessible and usable for various applications.
  • Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.

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Last updated on: 27 June 2024
Updated by: Shivam Zalke

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