Nigeria Dental Care Market Analysis

Nigeria Dental Care Market Analysis

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Nigeria's dental care market size is at around $32.29 Mn in 2022 and is projected to reach $xx Mn in 2030, exhibiting a CAGR of xx% during the forecast period 2022-2030. As the 7th most populous country in the world with a mean age of 55.75 as of 2021, the dental care services demand is bound to rise proportionately. This report by Insights10 is segmented by treatment type, age group, clinical setup, and by demography.

ID: IN10NGHS005 CATEGORY: Healthcare Services GEOGRAPHY: Nigeria AUTHOR: Dr. Mehrpreet Saluja

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Nigeria Dental Care Market Executive Summary

Nigeria's dental care market size is at around $32.29 Mn in 2022 and is projected to reach $xx Mn in 2030, exhibiting a CAGR of xx% during the forecast period 2022-2030. Nigeria is in the West African sub-region and is bounded to the north by Niger, to the northeast by Chad, to the east by Cameroon, and to the west by the Republic of Benin. According to the National Population and Housing Census, Nigeria's population will be 221 Mn in 2021. The United Nations ranks Nigeria as the sixth most populous country, with one of the world's fastest-growing populations. A quarter of the Nigerian population (24.9%) is women of reproductive age (15-49 years), while 31.7% is young people aged 10-24 years. Nigeria has a young population structure: 62% of the population is between the ages of 0 and 24, with a median age of 17.9 years. Life expectancy in Nigeria was 55.75 years by the end of 2021, which was lower than the sub-Saharan African average of 59 years and the lower-middle-income countries' average of 67 years.

Despite being a relatively wealthy country with a population of over 200 Mn people, Nigeria has a relatively underdeveloped healthcare system. The government allocates a small percentage of its budget to healthcare, leading to inadequate funding for the healthcare system. Many parts of the country lack basic healthcare infrastructure, such as hospitals, clinics, and health centers. There is a shortage of healthcare workers, including doctors, nurses, and other medical professionals in Nigeria. Many Nigerians, particularly those living in rural areas, lack access to basic healthcare services. The quality of care provided by the healthcare system is often poor due to a lack of resources, training, and equipment. Nigeria has high rates of infectious diseases, such as malaria and HIV/AIDS, as well as chronic conditions like hypertension and diabetes.

There are around 8,000 dentists in Africa serving over 1.2 Bn people, with 36% of these registered and practicing in Nigeria, a country with an estimated total population of 221 Mn. 60% of youngsters with dental problems do not receive treatment for the ailment. With a dentist-to-population ratio of about 1:150,000, the majority of Africans have little or no access to basic dental health care. This ratio is 1:2000 in most industrialized countries, providing a radically different picture. Dental clinics, whether governmental or commercial, are scarce and unevenly distributed across many African countries. Dental treatment is exceedingly expensive and out of reach for the majority of people in countries where it is accessible. Furthermore, dental clinics emphasize therapeutic rather than preventive care.

 African countries also face issues due to insufficient oral care training and instruction provided to dentistry students and frontline nurses in charge of educating locals about preventive oral healthcare. Given the significant shortage of dentists and oral hygienists in most African countries, health administrators must seek promptly for cost-effective ways to improve the population's oral health. These include risk factors connected with sugar consumption, brushing teeth every morning and night, and having regular dental check-ups beginning in childhood. These three activities assist people in maintaining good dental health. Nutrition also plays a big role in dental health. Sugar-heavy diet and unhealthy food will fill the stomach and eliminate hunger, but will not provide the nutrition your body needs to grow and develop. Governments in African countries can impact and improve population-centered dental care through a focused education program that is geared towards developing habits in children.

Nigeria dental care market analysis

Market Dynamics

Market Growth Drivers

The growth factors for the growth of dental clinics in Nigeria are:

  1. Increasing awareness of oral health and its importance among the population
  2. Rising income levels and purchasing power, lead to greater demand for dental services
  3. Government initiatives to improve access to healthcare, including dental care
  4. A growing population and urbanization led to an increase in the number of potential patients
  5. Technological advancements in dentistry, lead to more efficient and effective treatments
  6. Shortage of dental practitioners in Nigeria, leading to more opportunities for new dental clinics to open

Market Restraints

The limiting factors for the growth of dental clinics in Nigeria are:

  1. Limited access to financing for small and medium-sized dental clinics, makes it difficult for them to expand or invest in new equipment
  2. Limited access to skilled labor and dental professionals, makes it difficult for clinics to provide a full range of services and meet the needs of patients
  3. Limited access to basic infrastructure such as reliable electricity, clean water, and internet services, which can make it difficult for clinics to operate efficiently
  4. Limited access to medical equipment and supplies, makes it difficult for clinics to provide high-quality care
  5. Limited access to continuing education and training opportunities for dental professionals, making it difficult for clinics to stay up-to-date with the latest technology and techniques
  6. Limited awareness and understanding of oral health among the population, lead to low demand for dental services

Competitive Landscape

Key Players

  • DentaCare
  • Dentist@Work
  • DentaLife
  • Pearl Dental Clinic
  • 32 Pearls Dental Clinic
  • The Dental Place
  • The White House Dental Clinic
  • Dr. Smile Dental Clinic
  • The Dental Hub
  • The Dental Avenue

Healthcare Policies and Regulatory Landscape

The Dentistry Council of Nigeria is Nigeria's regulatory organization for dental practice (DCN). The DCN is in charge of registering and regulating dental practitioners in Nigeria, as well as ensuring that dental treatment is delivered in accordance with set standards. In addition, the council establishes standards for dental education and training in Nigeria and is in charge of accrediting dental schools and training institutions. The Nigerian Dental Association (NDA) is the authoritative national voice of dentistry, a non-governmental and non-profit organization dedicated to the national and international representation and progress of the profession, as well as the accomplishment of optimal oral health.

Reimbursement Scenario

In Nigeria, dental services may be covered by different types of insurance, such as health insurance, personal accident insurance, and travel insurance. Some of the major insurance companies that provide dental coverage in Nigeria are - AXA Mansard Insurance, Leadway Assurance Company, United Nigeria Insurance Company (UNIC Insurance), Consolidated Hallmark Insurance, Mutual Benefits Assurance, NEM Insurance, Law Union & Rock Insurance, Standard Alliance Insurance, Sterling Health Insurance, Crusader Sterling Insurance. The coverage and services offered by insurance companies vary, and it's best to check with the specific company to understand what dental services are covered under their policies.

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company Overview Product Applications and Services Recent Developments Partnerships Ecosystem Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Dental Care Market Segmentation

By Product (Revenue, USD Billion):

In terms of product category, the toothbrush had the highest revenue share (26% in 2020). The rising incidence of cavities, sensitivity, and gingivitis has increased toothpaste usage significantly in both emerging and wealthy countries. As a result, toothpaste is now an essential part of good dental health. In the oral care sector, toothpaste thus commands the biggest market share.

  • Toothbrush
  • Toothpaste
  • Mouthwash
  • Dental Floss
  • Denture Care

By Age Group (Revenue, USD Billion):

Adults lead the oral care market over the projection period based on age group. The overall expansion of the oral care industry is being driven by adults' increasing consumer knowledge of mouth cleanliness and care. Adult oral care products come in a variety on the market.

  • Children
  • Adults
  • Geriatric

By Sales Channel (Revenue, USD Billion):

The specialty stores dominate the oral care market over the projection period based on the sales channel. Specialty shops carry a broad selection of goods. The employees of specialty businesses provide customers with precise product information. With the aid of specialty shops, customers can also find all types of dental care items under one roof.

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Drug Stores &Pharmacies
  • Convenience Stores
  • Online Sales Channel

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.


Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers, and researchers across countries through which we engage with local experts to gather key data points and assumptions about each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

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Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameters and micro indicators. The macro parameters include changes in government policies, demand and supply of the market, government intervention programs, and major market share. The micro indicators are GDP growth, market size, market volume, etc. We also understand nuances specific to each country like the US, Canada, India, Germany, etc., and have worked across 60+ countries and hence not only understand global trends but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. starting with the large overall market and segmenting different areas and the bottom-up approach i.e. starting with population and epidemiology and rolling up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach is mainly used for new product forecasting and the bottom-up approach is used for demand estimation of any product for different countries summed up to form the total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

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We make sure to finalize the numbers in alignment with the market research. Firstly, our internal experts ensure thorough validation and checking to ensure accurate and precise analysis and then validation is also done using a multiple-data analysis model. Two-level validation is done and entails the finalization of the report scope and the way of representation pattern.



Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
  • ​Analyzing current needs and determining penetration to estimate the market

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Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current, and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumption.

The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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This report addresses

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  • Opportunities for expansion and in-depth market analysis
  • Segmentation and regional revenue forecasts
  • Analysis of the market share and competitive landscape
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Last updated on: 08 June 2023
Updated by: Bhanu Pratap Singh

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