Malaysia Nutritional Supplements Market Analysis

Malaysia Nutritional Supplements Market Analysis

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By 2030, it is anticipated that Malaysia's nutrition and supplements market will reach a value of $xx Mn from $613 Mn in 2022, growing at a CAGR of xx% during 2022-30. The market is primarily dominated by local players such as Careddi, Nutricia, and Nutrilite by Amway. The market for nutrition and supplements in Malaysia is primarily driven by e-commerce platforms and increasing consumer awareness of health and lifestyle. The Malaysia nutrition and supplements market in Malaysia is segmented by Type, Product, application, and Distribution Channel.

ID: IN10MYON002 CATEGORY: OTC & Nutraceuticals GEOGRAPHY: Malaysia AUTHOR: Dr. Vishwa Modhia

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Malaysia Nutrition and Supplements Market Analysis Summary

By 2030, it is anticipated that Malaysia's nutrition and supplements market will reach a value of $xx Mn from $613 Mn in 2022, growing at a CAGR of xx% during 2022-30.

Malaysians are especially worried about preventing heart problems, hypertension, and the onset of diabetes because their nation has the highest rates of obesity and diabetes in Southeast Asia. Malnutrition is widespread (53.4%) among primary school students in rural Malaysia. Malaysians' increased interest in health supplements is a result of their belief that prevention is preferable to cure as well as the country's growing health consciousness. Public hospitals are becoming overcrowded and overburdened as healthcare costs rise. The Malaysian government has devoted a significant portion of its national budget to the healthcare industry because it places a high priority on the health and well-being of its citizens.

When it comes to offline distribution channels for nutrition and supplements, consumers are increasingly choosing to buy their supplements at drugstores and convenience stores close to residential areas rather than traveling to a hypermarket or a supermarket. In 2017, personal care and convenience stores experienced growth of 18% and 17%, respectively, while hypermarkets experienced a 4% decline.

Market Dynamics

Market Growth Drivers

Health supplement companies are utilizing Malaysia's rapidly expanding eCommerce channels. Malaysia is one of the most urbanized nations in Southeast Asia as of 2018, with 76% of its population living in cities. With so many people residing in urbanized areas, there are benefits like a high rate of internet penetration (83%) and other modern conveniences like developed infrastructures that support the expansion of eCommerce. A specialized and expanding market exists for certified organic and natural health supplements.

Market Restraints

With a market share of 26%, China was the biggest exporter of nutritional and food supplements to Malaysia in 2017. In Malaysia, direct-selling businesses are the main importers of health supplements. The supplements are typically privately labeled.

Competitive Landscape

Key Players

  • Careddi (MYS)
  • Bioalpha (MYS)
  • NutriAsia (MYS)
  • BDC Pharmacy (MYS)
  • W.H. Pharmaceutical (MYS)
  • Tanamera Tropical Spa (MYS)
  • Fonte Pharmaceutical (MYS)
  • Wellleaf (MYS)
  • Nutrilite by Amway (MYS)
  • Usana (MYS)
  • Brand’s by Suntory (MYS)
  • Kinetica Crisp Pro by Kino Biotech (MYS)
  • GNC
  • GlaxoSmithKline
  • Nestlé

Recent Notable Deals

December 2022: Wellous, a wellness and nutrition company in Southeast Asia, and Kairous Acquisition Corporation Limited have signed a definitive merger agreement. Wellous, a company founded in 2016, is revolutionizing the nutrition and multifunctional food product industries by providing naturally sourced ingredients to extract the healthiest compounds.

Healthcare Policies and Reimbursement Scenarios

The Malaysian Dietary Supplement Association, an organization recognized by the National Pharmaceutical Regulatory Authority and the Ministry of Health Malaysia, is in charge of overseeing the regulation of nutrition and supplements in Malaysia.

Depending on the kind of product and the person's health insurance coverage, Malaysian nutrition and supplement reimbursement policies change. Unless a doctor specifically prescribes them for a particular medical condition, health insurance plans in Malaysia typically do not cover the cost of vitamins or dietary supplements. It's significant to note that nutritional supplements and vitamins are typically regarded as over-the-counter (OTC) products and that their use is not regulated in Malaysia.

1. Executive Summary
1.1 Product Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Government Regulation in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Epidemiology of Disease
2.2 Market Size (With Excel and Methodology)
2.3 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company Overview Product Applications and Services Recent Developments Partnerships Ecosystem Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation

6. Methodology and Scope

Malaysia Nutritional Supplements Market Segmentation

The Nutritional Supplements Market is segmented as mentioned below:

By Product (Revenue, USD Billion):

  • Sports Nutrition
    • Sports Food
    • Sports Drinks
    • Sports Supplements
  • Fat Burners
    • Green Tea
    • Fiber
    • Protein
    • Green Coffee
    • Others (Turmeric, Ginseng, Cranberry, Garcinia Cambogia)?
  • Dietary Supplements
    • Vitamins
    • Minerals
    • Enzymes
    • Amino Acids
    • Conjugated Linoleic Acids
  • Functional Foods
    • Probiotics
    • Omega-3
    • Others

By Consumer Group (Revenue, USD Billion):

  • Infant
  • Children
  • Adults
  • Pregnant
  • Geriatric

By Formulation (Revenue, USD Billion):

  • Tablets
  • Capsules
  • Powder
  • Softgels
  • Liquid
  • Others

By Delivery Channel (Revenue, USD Billion):

  • Chemists/Pharmacists
  • Direct-to-Consumer Sales
  • E-commerce

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

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Last updated on: 29 May 2023
Updated by: Ritu Baliya

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