Kenya Patient Engagement Solutions Market Analysis

Kenya Patient Engagement Solutions Market Analysis

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Kenya's patient engagement solutions market is projected to grow from $xx Mn in 2022 to $xx Mn by 2030, registering a CAGR of xx% during the forecast period of 2022-30. The main factors driving the growth would be the high incidence of chronic diseases, the rising older population, and the need to enhance the quality of care and patient outcomes. The market is segmented by component, delivery mode, application, therapeutic area, functionality, and by end-user. Some of the major players include AfyaPro, Siemens Healthineers, Oracle, IBM, Nextgen Healthcare, and Meditech.

ID: IN10KEHS015 CATEGORY: Healthcare Services GEOGRAPHY: Kenya AUTHOR: Neha Davda

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Kenya Patient Engagement Solutions Market Executive Summary

The Africa patient engagement solutions market is a $255.15 Mn market growing at a CAGR of 13.7%. The Kenya patient engagement solutions market is projected to grow from $xx Mn in 2022 to $xx Mn by 2030, registering a CAGR of xx% during the forecast period of 2022-30. Kenya's national spending in 2019 was 4.59% of its GDP or $83 per person. Healthcare spending in the nation is higher than in some of its neighbors, such as Ethiopia and Sudan, despite being poor by global standards.

Market Dynamics

Market Growth Drivers

Many factors, including the high incidence of chronic diseases like diabetes and hypertension, the rising older population, and the need to enhance the quality of care and patient outcomes, are driving the demand for patient engagement solutions in Kenya. Also, the COVID-19 pandemic has expedited the adoption of telemedicine and remote patient monitoring systems by highlighting the significance of digital health technologies. 

Market Restraints

The absence of digital infrastructure and access to technology presents a serious problem in Kenya. It is challenging to deploy patient engagement solutions that rely on digital platforms in Kenya since a large number of patients lack access to smartphones, computers, or stable internet. This is especially true for patients who reside in sparsely populated rural or isolated locations.

Competitive Landscape

Key Players

  • AfyaPro (KEN)
  • Siemens Healthineers
  • Oracle
  • IBM
  • Nextgen Healthcare
  • Meditech

Healthcare Policies and Regulatory Landscape

The Ministry of Health (MoH) in Kenya is in charge of regulating the healthcare industry and guaranteeing the efficacy and standard of care provided. To raise the general standard of healthcare services provided in the nation, the MoH has put in place a number of laws and regulations pertaining to patient engagement solutions. Another regulatory agency that monitors the registration and licencing of healthcare items, including those connected to patient engagement solutions, is the Pharmaceutical and Poisons Board (PPB). The PPB guarantees the high quality, efficacy, and safety of healthcare goods and services.

The Kenyan government's Communications Authority (CA) also controls how telemedicine and other digital health technologies are used there. The CA makes sure that telemedicine services are safe, dependable, and adhere to medical standards.

Reimbursement Scenario

There isn't a national health insurance system in Kenya, but the National Hospital Insurance Fund (NHIF) was set up by the government to offer insurance protection for some medical treatments. The list of services that the NHIF currently covers does not include patient engagement solutions. Patient engagement solutions, however, can be covered by some private health insurers in Kenya as part of their health insurance coverage.

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company Overview Product Applications and Services Recent Developments Partnerships Ecosystem Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Patient Engagement Solutions Market Segmentation

By component (Revenue, USD Billion):

  • Hardware
  • Software
  • Standalone Software
  • Integrated Software
  • Services

By Delivery Mode (Revenue, USD Billion):

  • PREMISE Mode

By Application (Revenue, USD Billion):

  • Health Management
  • Home Health Management
  • Social
  • Financial Health Management

By Therapeutic area (Revenue, USD Billion):

  • Chronic Diseases
  • Cardiovascular Diseases (CVD)
  • Diabetes
  • Obesity
  • Other chronic Diseases
  • Women's Health
  • Fitness
  • Other Therapeutic Areas

By Functionality (Revenue, USD Billion):

  • E-Prescribing
  • Virtual Consultation
  • Patient/Client Scheduling
  • Document Management

By End-user (Revenue, USD Billion):

  • Providers
  • Payers
  • Patients
  • Other End users

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.


Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers, and researchers across countries through which we engage with local experts to gather key data points and assumptions about each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

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Data Sources: We have access to multiple highly reliable free and subscription data sources. We have many years of experience to understand which sources are more dependable for what and which to prefer for the reliable and latest information. The key sources of information include the following, but are not limited to:



Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameters and micro indicators. The macro parameters include changes in government policies, demand and supply of the market, government intervention programs, and major market share. The micro indicators are GDP growth, market size, market volume, etc. We also understand nuances specific to each country like the US, Canada, India, Germany, etc., and have worked across 60+ countries and hence not only understand global trends but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. starting with the large overall market and segmenting different areas and the bottom-up approach i.e. starting with population and epidemiology and rolling up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach is mainly used for new product forecasting and the bottom-up approach is used for demand estimation of any product for different countries summed up to form the total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases, and company-level averages, etc.

We make sure to finalize the numbers in alignment with the market research. Firstly, our internal experts ensure thorough validation and checking to ensure accurate and precise analysis and then validation is also done using a multiple-data analysis model. Two-level validation is done and entails the finalization of the report scope and the way of representation pattern.



Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
  • ​Analyzing current needs and determining penetration to estimate the market

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Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current, and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumption.

The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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The Kenya patient engagement solutions market is expected to be driven by factors such as the high incidence of chronic diseases, the rising older population, and the need to enhance the quality of care and patient outcomes.

The Kenya patient engagement solutions market is segmented by component (hardware, software, standalone software, integrated software and services), by delivery mode (premise mode and cloud-based mode), by application (health management, home health management, social health management and financial health management), by therapeutic area (chronic diseases, cardiovascular diseases, diabetes, obesity, women’s health, fitness and other therapeutic areas), by functionality (e-prescribing, virtual consultation, patient/client scheduling and document management) and by end-user (providers, payers, patients and end-user).

Some of the major players in Kenya's patient engagement solutions market are AfyaPro, Siemens Healthineers, Oracle, IBM, Nextgen Healthcare and Meditech.

This report addresses

  • Intelligent insights to take informed business decisions
  • Qualitative, acute and result oriented market analysis
  • Market size and forecasts from 2022 to 2030
  • Opportunities for expansion and in-depth market analysis
  • Segmentation and regional revenue forecasts
  • Analysis of the market share and competitive landscape
  • Strategic Recommendations to chart future course of action
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Last updated on: 14 December 2023
Updated by: Jay Dalwadi

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