Kenya Digital Therapeutics Market Analysis

Kenya Digital Therapeutics Market Analysis


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Kenya Digital Therapeutics Market is at around $4 Mn in 2023 and is projected to reach $22.89 Mn in 2030, exhibiting a CAGR of 28.3 % during the forecast period. Government support, partnerships and collaborations, and the expansion of telemedicine are the factors propelling the market's growth. The market is dominated by key players like Afya Pap, Omada Health Inc., DarioHealth Corp., 2Morrow Inc., Livongo Health Inc., WellDoc, Propeller Health, Canary Health, Noom Inc., Akili Interactive Labs Inc., and Hygieia.

ID: IN10KEDH006 CATEGORY: Digital Health GEOGRAPHY: Kenya AUTHOR: Aneri Parekh

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Kenya Digital Therapeutics Market Executive Summary

Kenya Digital Therapeutics Market is at around $4 Mn in 2023 and is projected to reach $22.89 Mn in 2030, exhibiting a CAGR of 28.3 % during the forecast period.

The digital therapeutics market in Kenya is a burgeoning industry that delivers evidence-based treatments for the management and treatment of medical diseases through the use of digital technology, including software and mobile apps. These solutions frequently work in conjunction with conventional medical practices to improve patient outcomes through individualized, technologically advanced therapies. The market for digital therapeutics is essential to offering scalable and easily accessible healthcare solutions that enhance patient well-being as Kenya adopts digital innovation in healthcare.

The growing use of digital health solutions is fueling the considerable rise in the Kenyan digital therapeutics market. Growing internet availability, increased public awareness of healthcare, and government programs promoting digital healthcare are important variables. Businesses in the sector are concentrating on cutting-edge digital therapeutic approaches to deal with Kenya's healthcare issues.

In 2023, the global digital therapy market had revenue of $6.2 Bn and was expanding at a remarkable rate. This field has experienced enormous growth as a result of a tremendous change brought about by modern technology and cost-effective manufacturing practices. This demonstrates how digital drugs are being used in medicine extensively. The market trend indicates that further changes may be in store because the industry depends on innovations to continue growing steadily.

Patients in Kenya can receive health coaching and chronic disease management using the mobile health app Afya Pap. The Mastercard Foundation, Pharmaccess Foundation, Kenya Defeat Diabetes Association, and other organizations have worked with the platform, which has demonstrated improvements in health outcomes for people with diabetes and hypertension. Afya Pap is a potential path for enhancing healthcare accessibility in low- and middle-income nations through the utilization of digital therapies.

Kenya digital therapeutics market

Market Dynamics

Market Growth Drivers:

Government Initiatives and Support: The development of the digital therapeutics sector is impacted by government initiatives and supportive healthcare policies. Market expansion is facilitated by governments that support the incorporation of digital solutions into healthcare systems.

Partnerships and Collaborations: Partnerships and collaborations amongst technology businesses, pharmaceutical corporations, healthcare providers, and creators of digital therapeutics spur market expansion and innovation. Collaborations make it easier to incorporate digital therapies into the current healthcare infrastructure.

Telemedicine Growth: The use of digital treatments is aided by the expansion of telemedicine and remote patient monitoring. Digital therapeutic interventions can be delivered through telehealth systems.

Market Restraints:

Regulatory Challenges: Since the digital therapies business is still in its infancy, regulations may not be well-defined or understood. Regulatory obstacles, such as sluggish approval procedures and ambiguous compliance standards, might provide difficulties for businesses engaged in this industry.

Privacy and Security Concerns: In the context of digital medicines, patients and healthcare professionals may have worries regarding the privacy and security of health data. Gaining confidence and broad acceptance requires addressing these issues and making sure strong data protection protocols are in place.

Cultural and Behavioural Factors: Beliefs and preferences specific to a culture, together with behavioral patterns, can impact the adoption of digital therapies. It's crucial to modify these technologies to conform to cultural standards and deal with any possible opposition to change.

Healthcare Policies and Regulatory Landscape

The Pharmacy and Poisons Act, Chapter 244 of the Kenyan Laws, established the Pharmacy and Poisons Board (PPB) as the Drug Regulatory Authority. The Board is in charge of policing pharmacy practices as well as the manufacture, distribution, and use of drugs and poisons. PPB evaluates product samples and applications for effectiveness, safety, and quality. Three labs extensively analyze the samples. The PPB's ultimate purpose is to guarantee that Kenyans have access to fairly priced, high-quality healthcare. The approval process itself may be a laborious and bureaucratic one, marked by delays brought on by unclear specifications, missing documentation, and anomalies in the PPB.

Competitive Landscape

Key Players:

  • Afya Pap
  • Omada Health Inc.
  • DarioHealth Corp.
  • 2Morrow Inc.
  • Livongo Health Inc.
  • WellDoc
  • Propeller Health
  • Canary Health
  • Noom Inc.
  • Akili Interactive Labs Inc.
  • Hygieia

1. Executive Summary
1.1 Digital Health Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Digital Health Policy in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Kenya Digital Therapeutics Market Segmentation

By Solution

  • Software
  • Services

By Deployment

  • Cloud-based
  • On-premises

By Application

  • Therapy
  • Diabetes
  • Obesity
  • CNS
  • Respiratory
  • CVD

By End-use

  • Diagnostic Centres
  • Healthcare Players
  • Healthcare Research Centres
  • Hospitals & Clinics
  • Nursing Care Centres
  • Others

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.

 

Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers, and researchers across countries through which we engage with local experts to gather key data points and assumptions about each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

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Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameters and micro indicators. The macro parameters include changes in government policies, demand and supply of the market, government intervention programs, and major market share. The micro indicators are GDP growth, market size, market volume, etc. We also understand nuances specific to each country like the US, Canada, India, Germany, etc., and have worked across 60+ countries and hence not only understand global trends but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. starting with the large overall market and segmenting different areas and the bottom-up approach i.e. starting with population and epidemiology and rolling up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach is mainly used for new product forecasting and the bottom-up approach is used for demand estimation of any product for different countries summed up to form the total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

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Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases, and company-level averages, etc.

We make sure to finalize the numbers in alignment with the market research. Firstly, our internal experts ensure thorough validation and checking to ensure accurate and precise analysis and then validation is also done using a multiple-data analysis model. Two-level validation is done and entails the finalization of the report scope and the way of representation pattern.

 

 

Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
  • ​Analyzing current needs and determining penetration to estimate the market

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Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

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The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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Last updated on: 15 February 2024
Updated by: Ritu Baliya

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