Kenya Digital Health Market Analysis

Kenya Digital Health Market Analysis


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Kenya's digital health market is projected to grow from $xxBn in 2022 to $xxBn by 2030, registering a CAGR xx% during the forecast period of 2022-2030. The market will be driven by increased access to technology and Government initiatives to improve access to healthcare. The market is segmented by solution, by deployment & by end-use. Some of the major players include Philips, GE HealthCare & Cellulant.

ID: IN10KEDH005 CATEGORY: Digital Health GEOGRAPHY: Kenya AUTHOR: Vidhi Upadhyay

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Kenya Digital Health Market Executive Summary

Kenya's digital health market is projected to grow from $xxBn in 2022 to $xxBn by 2030, registering a CAGR xx% during the forecast period of 2022-30. In 2019 the health expenditure for Kenya was $83.4 per person which is 4.6% of GDP from $73.5 (4.31% of GDP) per person in 2018 according to the World Health Organization Global Health Expenditure database. It was low compared to the other countries. The majority of healthcare spending in Kenya is funded by the government and out-of-pocket payments by patients, with limited contributions from private health insurance. Low levels of healthcare spending limit the availability and quality of healthcare services in the country.

Kenya is one of Africa's leaders in the adoption and development of digital health technologies. Significant investments in digital health have been made by both the government and the corporate sector. In Kenya, the usage of digital health technology such as telemedicine, mobile health applications, and electronic medical record systems is expanding, which is assisting in improving patient access to healthcare services, particularly in distant and underserved regions. Overall, Kenya's digital health environment is favorable and the nation has tremendous potential to continue to lead the way in Africa in the development and adoption of digital health solutions.

Market Dynamics

Market Growth Drivers

The government introduced The National Digitization Strategy for Community Health which is a framework for guiding a young but quickly increasing digital community health ecosystem. The strategy proposes the creation of a national electronic Community Health Information System (eCHIS) to address gaps in community healthcare delivery and data management. Apart from that, other factors such as increased access to smartphones and internet connectivity, government programs and legislation, raising awareness of the advantages of digital health, and the demand for cost-effective and effective healthcare are just a few examples. The proliferation of chronic illnesses, a scarcity of healthcare personnel, and the expansion of e-commerce and services for mobile banking are all contributing to the expansion of Kenya's digital health market.

Market Restraints

The use of Information and Communication Technology (ICT) for community health care delivery and data management remains restricted. The Kenya Health Information System (KHIS) procedure of reporting community health data from the field to the national level is paper-based, which compromises report accuracy and timeliness. Where digital information systems exist, they are fragmented, poorly coordinated, companion implementations with limited capability and integration with the KHIS. Other restraints such as limited digital literacy among the population, lack of standardization and regulation in the industry, inadequate infrastructure and high costs, and concerns over data privacy and security slow down the growth of the digital health market in Kenya.

Competitive Landscape

Key Players

  • Philips: A worldwide health technology leader that provides digital health solutions for telemedicine, imaging, and patient monitoring
  • GE Healthcare: A leading provider of medical imaging, health monitoring, and digital health solutions throughout the world
  • Siemens Healthineers: Global medical technology firm that provides a variety of digital health solutions such as telemedicine, remote monitoring, and e-health services
  • Cellulant (KEN): It is a fintech company that provides digital payment and commerce solutions. The company has expanded into the digital health market and offers a range of services, including electronic medical records, mobile health clinics, and mobile telemedicine
  • Turaco (KEN): they offer individuals with online micro health insurance platform. It provides low-cost microinsurance
  • Afya Rekod (KEN): AI and blockchain-based patient data management software provider. Patients may use the platform to save and retrieve medical data in real time, as well as submit it to physicians

Healthcare Policies and Regulatory Landscape

Kenya's Ministry of Health (MoH) created the Strategy for Community Health, a strategy for providing community health services to families throughout the country. The strategy proposes the creation of a national electronic Community Health Information System (eCHIS) to address gaps in community health care delivery and data management identified via the eCHIS Landscape Assessment and extensive stakeholder involvement.

The Costed National Community Health Digitization Strategy 2020-2025 was created through a collaborative and inclusive process including partners from multidisciplinary teams, particularly those involved in the digital community health information system area.

Reimbursement Scenario

In Kenya, the National Health Insurance Fund (NHIF) is in charge of reimbursement in the healthcare industry. NHIF is a government-created parastatal agency that provides health insurance to Kenyans. The government has highlighted information and communication technology as a critical facilitator for achieving Universal Health Coverage. Significant investments have been made in this area, including Electronic Medical Records systems, Laboratory Information Systems, the Kenya Health Information System, and the Kenya Health and Research Observatory and NHIF will soon expand its coverage to include digital health services.

1. Executive Summary
1.1 Digital Health Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Digital Health Policy in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Digital Health Market Segmentation

The Digital Health Market is segmented as mentioned below:

By Solution (Revenue, USD Billion):

  • Software
  • Services

By Deployment (Revenue, USD Billion):

  • Cloud-based
  • On-premises

By End-use (Revenue, USD Billion):

  • Diagnostic Centres
  • Healthcare Payers
  • Healthcare Research Centres
  • Hospitals & Clinics
  • Nursing Care Centres
  • Others

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.

 

Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers, and researchers across countries through which we engage with local experts to gather key data points and assumptions about each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

Secondary Data Collection: We have developed strong expertise and experience in secondary data collection methods for developing unique data sets and research material. We gather data from multiple reliable sources to maintain a high level of accuracy and consistency. The market data is analyzed and forecasted using appropriate statistical and coherent models. The report offers an overall analysis of the market size, growth, and market share as well as a segment-level analysis of the specific market. Our report includes precise, to-the-point information related to the overall market, competition, growth drivers, challenges, regulatory updates, and competition.

Data Sources: We have access to multiple highly reliable free and subscription data sources. We have many years of experience to understand which sources are more dependable for what and which to prefer for the reliable and latest information. The key sources of information include the following, but are not limited to:

 

 

Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameters and micro indicators. The macro parameters include changes in government policies, demand and supply of the market, government intervention programs, and major market share. The micro indicators are GDP growth, market size, market volume, etc. We also understand nuances specific to each country like the US, Canada, India, Germany, etc., and have worked across 60+ countries and hence not only understand global trends but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. starting with the large overall market and segmenting different areas and the bottom-up approach i.e. starting with population and epidemiology and rolling up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach is mainly used for new product forecasting and the bottom-up approach is used for demand estimation of any product for different countries summed up to form the total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases, and company-level averages, etc.

We make sure to finalize the numbers in alignment with the market research. Firstly, our internal experts ensure thorough validation and checking to ensure accurate and precise analysis and then validation is also done using a multiple-data analysis model. Two-level validation is done and entails the finalization of the report scope and the way of representation pattern.

 

 

Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
  • ​Analyzing current needs and determining penetration to estimate the market

Insights: Our reports deliver actionable insights backed with supporting facts and figures to assist you in achieving exemplary growth. Our in-depth analyses are interspersed with relevant insights and statistics to offer an executive-level view of a given market. The description helps in correlating many minor factors affecting the market and their impact on the different segments within the market.

Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current, and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumption.

The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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Last updated on: 06 June 2023
Updated by: Riya Doshi

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