Japan Digital Therapeutics Market Analysis

Japan Digital Therapeutics Market Analysis

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Japan Digital Therapeutics Market is at around $0.4 Bn in 2023 and is projected to reach $2.14 Bn in 2030, exhibiting a CAGR of 27.7 % during the forecast period. The market is growing as a result of rising prevalence of chronic diseases, an aging population, and government initiatives. The market is dominated by key players like CureApp Co., Ltd., Ubie, Inc., Apple Inc., Omada Health Inc., 2Morrow Inc., Livongo Health Inc., WellDoc, Propeller Health, Canary Health, and Noom Inc.

ID: IN10JPDH006 CATEGORY: Digital Health GEOGRAPHY: Japan AUTHOR: Aneri Parekh

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Japan Digital Therapeutics Market Executive Summary

Japan Digital Therapeutics Market is at around $0.4 Bn in 2023 and is projected to reach $2.14 Bn in 2030, exhibiting a CAGR of 27.7 % during the forecast period.

The Japanese market for digital therapeutics is a quickly expanding industry that offers evidence-based treatments for a range of medical diseases by leveraging digital technologies like software, mobile apps, and other digital platforms. This industry is distinguished by the incorporation of cutting-edge technologies to improve overall healthcare administration and patient outcomes. The Digital Therapeutics Market in Japan is promoting breakthroughs in personalized medicine and patient-centric healthcare by utilizing digital solutions to supplement conventional medical techniques.

The market for digital therapeutics in Japan is expanding quickly, propelled by the rising use of digital health technologies. An aging population, an increase in the frequency of chronic illnesses, and government programs supporting digital healthcare are all contributing causes. Businesses in the industry are coming up with new ideas to provide convenient and efficient digital therapy solutions.

The global revenue for digital therapeutics reached $6.2 Bn in 2023, indicating the market's impressive expansion. The fundamental change that modern technology and cost-effective production methods brought forth has resulted in phenomenal growth for this industry. For this reason, the usage of digital treatments in the healthcare sector is expanding. Given that the market's present trend suggests that more changes may be on the horizon, new advancements are anticipated to support the industry's continuous performance.

CureApp creates and distributes digital therapy apps to treat diseases and addictions associated with a lifestyle, filling gaps in care where conventional treatments are insufficient. With a robust product range, regulatory approval, and funding, CureApp is the market leader in Japan for digital therapeutics.

Japan digital therapeutics market

Market Dynamics

Market Growth Drivers:

Growing Prevalence of Chronic Diseases: The need for practical and efficient digital therapeutic solutions is growing due to the increasing incidence of chronic illnesses like diabetes, cardiovascular disease, and mental health issues.

Aging Population: Japan's population is aging and digital therapeutics offer scalable and easily accessible alternatives for controlling medical issues in the elderly population.

Governmental Programs: The use of digital treatments is greatly increased by encouraging government policies and activities that support innovation and digital health. Japan has been making investments in medical technology, and more government backing might spur industry expansion.

Market Restraints:

Regulatory Environment: One potential limitation on the use of digital therapies is the lengthy approval procedure and strict regulatory standards. Ensuring adherence to the regulatory framework is essential for entering and growing the market.

Healthcare System Integration: There may be difficulties in incorporating digital treatments into the current healthcare system. There could be resistance from medical practitioners or challenges integrating new technologies into long-standing practices.

Data Privacy Issues: The adoption of digital therapies may be impacted by worries about patient data security and privacy, given the growing usage of digital solutions in healthcare. Gaining the trust of patients and healthcare providers requires addressing these issues.

Healthcare Policies and Regulatory Landscape

The Pharmaceuticals and Medical Devices Agency (PMDA) is the regulatory agency in Japan that collaborates with the Ministry of Health, Labour, and Welfare. It is necessary to send the NDA dossier and the funds that are required to the PMDA. Once the PMDA has reviewed the NDA dossier, it may ask for more details. The PMDA will authorize medication for sale if they are satisfied with the NDA dossier. Japan has a very thorough and rigorous drug approval process. A New Drug Application (NDA), which is thoroughly examined, must be submitted. The intricacy of drug control in Japan rises as a result of strict regulations limiting the supply of pharmaceuticals to those that fulfill the strictest quality requirements.

Competitive Landscape

Key Players:

  • CureApp Co., Ltd.
  • Ubie, Inc.
  • Apple Inc.
  • Omada Health Inc.
  • 2Morrow Inc.
  • Livongo Health Inc.
  • WellDoc
  • Propeller Health
  • Canary Health
  • Noom Inc.

1. Executive Summary
1.1 Digital Health Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Digital Health Policy in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company Overview Product Applications and Services Recent Developments Partnerships Ecosystem Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Japan Digital Therapeutics Market Segmentation

By Solution

  • Software
  • Services

By Deployment

  • Cloud-based
  • On-premises

By Application

  • Therapy
  • Diabetes
  • Obesity
  • CNS
  • Respiratory
  • CVD

By End-use

  • Diagnostic Centres
  • Healthcare Players
  • Healthcare Research Centres
  • Hospitals & Clinics
  • Nursing Care Centres
  • Others

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.


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Market Trends: We generally look at macro parameters and micro indicators. The macro parameters include changes in government policies, demand and supply of the market, government intervention programs, and major market share. The micro indicators are GDP growth, market size, market volume, etc. We also understand nuances specific to each country like the US, Canada, India, Germany, etc., and have worked across 60+ countries and hence not only understand global trends but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. starting with the large overall market and segmenting different areas and the bottom-up approach i.e. starting with population and epidemiology and rolling up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach is mainly used for new product forecasting and the bottom-up approach is used for demand estimation of any product for different countries summed up to form the total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

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We make sure to finalize the numbers in alignment with the market research. Firstly, our internal experts ensure thorough validation and checking to ensure accurate and precise analysis and then validation is also done using a multiple-data analysis model. Two-level validation is done and entails the finalization of the report scope and the way of representation pattern.



Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
  • ​Analyzing current needs and determining penetration to estimate the market

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The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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Last updated on: 15 February 2024
Updated by: Shivam Zalke

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