Indonesia Nutritional Supplements Market Analysis

Indonesia Nutritional Supplements Market Analysis


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By 2030, it is anticipated that the Indonesia Nutrition and Supplements market will reach a value of $3.7 Bn from $2.29 Bn in 2022, growing at a CAGR of 6.3% during 2022-2030. The market is primarily dominated by local players such as Nature’s Sunshine Products, Darya-Varia Laboratoria Tbk, and Citra Nusa Insan Cemerlang. The market for nutrition and supplements in Indonesia is primarily driven by government initiatives, increasing consumer awareness for health and lifestyle, and international supplements business. The Indonesia nutrition and supplements market in Indonesia is segmented by Type, Product, application, and Distribution Channel.

ID: IN10IDON002 CATEGORY: OTC & Nutraceuticals GEOGRAPHY: Indonesia AUTHOR: Dr. Vishwa Modhia

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Indonesia Nutrition and Supplements Market Analysis Summary

By 2030, it is anticipated that the Indonesia Nutrition and Supplements market will reach a value of $3.7 Bn from $2.29 Bn in 2022, growing at a CAGR of 6.3% during 2022-30.

In the ASEAN region, Indonesia has the second-highest growth in the production of nutritional supplements, which accounts for 35% of the ASEAN Economic Zone. Due to its sizable population and high demand for supplements, which the local market cannot fully satisfy, Indonesia is a desirable country for the nutritional supplement market, both for domestic and imported products.

The market for foreign direct investment (FDI) offers the highest returns in Indonesia. In 2015, FDI totaled $1.5 Bn in Indonesia's food and beverage sector. Growing demand for nutritional supplements, particularly in emerging economies, is anticipated to present opportunities for both international and local key players in the food industry. In terms of revenue, the medicinal supplements segment dominated the Indonesian market for dietary supplements in 2020, accounting for 66% of the market. Jakarta, Bandung, Surabaya, and Medan have the largest concentrations of the imported health supplement market.

Indonesia Nutritional Supplements Market Report 2022 to 2030

Market Dynamics

Market Growth Drivers Analysis

It is anticipated that the demand for vitamin supplements will increase in Indonesia due to a large number of young people and their changing dietary habits as a result of their busy lifestyles. Increased healthcare awareness among Indonesians, particularly among the middle-aged generation, is anticipated to positively affect the development of the country's nutrition and supplement market.

It is anticipated that government health campaigns working with regional producers of dietary supplements to raise awareness of the advantages of vitamins and other essential nutrients will accelerate the growth of the dietary supplements market in Indonesia. For instance, hospitals and other community-based healthcare facilities support the Indonesian National Health Development Program.

Market Restraints

Due to their rapid market growth, domestic herbal supplement products may be regarded as rivals. Government regulations are very strict regarding nutritional supplements. For instance, all healthcare policies and laws in Indonesia are under the control of governmental agencies like BPOM (Badan Pengawas Obat dan Makanan), Kementrian Kesehatan (Ministry of Health), and Kementrian Perdagangan (Ministry of Trade of Goods). More than 200 pharmaceutical companies in Indonesia manufacture nutritional supplements. The large number of businesses operating in this market may discourage new entrants.

Competitive Landscape

Key Players

  • Citra Nusa Insan Cemerlang (IDN)
  • Darya-Varia Laboratoria Tbk (IDN)
  • Nature’s Sunshine Products (IDN)
  • Herbalife Indonesia (IDN)
  • Enervon Indonesia (IDN)
  • Bio Farma (IDN)
  • Kino Indonesia (IDN)
  • Mustika Ratu (IDN)
  • Metha Lorengau (IDN)
  • Xplus Nutrisari (IDN)
  • GlaxoSmithKline
  • Nestle

Healthcare Policies and Reimbursement Scenarios

The supervision of therapeutic products, narcotics, psychotropic, addictive substances, traditional medicines, cosmetics, health supplements, and food safety in Indonesia is the responsibility of the National Agency of Drug and Food Control of the Republic of Indonesia (NADFC Food), also known as the Indonesian: Badan Pengawas Obat dan Makanan or Badan POM - National Agency for Drug and Food Control (BPOM).

For eligible individuals, some government programs, like the Indonesian National Health Insurance (JKN), may cover the cost of some supplements, but this is a fairly uncommon occurrence. The majority of people in Indonesia still pay for nutrition and dietary supplements themselves because there is still a dearth of reimbursement for these items.

1. Executive Summary
1.1 Product Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Government Regulation in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Epidemiology of Disease
2.2 Market Size (With Excel and Methodology)
2.3 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation

6. Methodology and Scope

Indonesia Nutritional Supplements Market Segmentation

The Nutritional Supplements Market is segmented as mentioned below:

By Product (Revenue, USD Billion):

  • Sports Nutrition
    • Sports Food
    • Sports Drinks
    • Sports Supplements
  • Fat Burners
    • Green Tea
    • Fiber
    • Protein
    • Green Coffee
    • Others (Turmeric, Ginseng, Cranberry, Garcinia Cambogia)?
  • Dietary Supplements
    • Vitamins
    • Minerals
    • Enzymes
    • Amino Acids
    • Conjugated Linoleic Acids
  • Functional Foods
    • Probiotics
    • Omega-3
    • Others

By Consumer Group (Revenue, USD Billion):

  • Infant
  • Children
  • Adults
  • Pregnant
  • Geriatric

By Formulation (Revenue, USD Billion):

  • Tablets
  • Capsules
  • Powder
  • Softgels
  • Liquid
  • Others

By Delivery Channel (Revenue, USD Billion):

  • Chemists/Pharmacists
  • Direct-to-Consumer Sales
  • E-commerce

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.​

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

  • Analyzing historical proprietary data collected from multiple projects.
  • Regularly updating our existing data sets with new findings and trends.
  • Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

  • Searching through academic conferences, published research, citations, and social media platforms
  • Collecting and compiling diverse data to build a comprehensive and detailed database
  • Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

  • Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
  • Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
  • Continuously refreshing our database to ensure that the information remains current and reliable.
  • Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

  • Merging historical data from secondary research with real-time data from primary research.
  • Conducting thorough data validation and cleansing to remove inconsistencies and errors.
  • Organizing data into a structured format that is easily accessible and usable for various applications.
  • Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.

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Last updated on: 27 June 2024
Updated by: Dhruv Joshi

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