India Dental Care Market Analysis

India Dental Care Market Analysis

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India's dental care market was valued at $653 Mn in 2022 and is estimated to expand at a compound annual growth rate (CAGR) of 9.40% from 2022 to 2030 and will reach $1339 Mn in 2030. One of the main reasons propelling the growth of this market is the rising knowledge and awareness among individuals regarding dental aids and various treatments that aim to improve personal health and hygiene. Some key players in this market are Clove Dental, 3M, Dentsply Sirona, GE Healthcare, and Philips Healthcare.

ID: IN10INHS005 CATEGORY: Healthcare Services GEOGRAPHY: India AUTHOR: Nandini Shah

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India Dental Care Market Executive Summary

India's dental care market was valued at $653 Mn in 2022 and is estimated to expand at a compound annual growth rate (CAGR) of 9.40% from 2022 to 2030 and will reach $1339 Mn in 2030. India's economy has undergone a change from a mixed planned economy to a mixed middle-income emerging social market economy with significant state intervention in key industries. By nominal GDP, it is the fifth-largest economy in the world, and by purchasing power parity, it is the third-largest.

India has 1,80,000 registered dental graduates, and 80,000 are actively practicing dentists. 99% of the dental market in India is private. Over 90% of dentists work in and around major cities. IDA is dedicated to improving dental health because it is crucial to overall health and well-being. The capacity to eat and drink, swallow, retain sufficient nutrition, smile, and communicate are among the most fundamental human requirements that can be impacted by poor oral health, untreated oral diseases, and disorders. A positive patient experience is achieved through the development and testing of dental products and materials by the IDA (Indian Dental Association) using cutting-edge research techniques. With this in mind, the association created a useful safety standard for consumer dental care products called "the IDA Seal of Acceptance”. Through its publications on public health and instructional literature, the group also works to raise public awareness of oral health issues.

india dental care market

Market Dynamics

Market Growth Drivers

One of the major contributing factors to this growth of the Indian dental care Market is the rising knowledge and awareness among individuals regarding dental aids and various treatments that aim to improve personal health and hygiene, Cosmetic whitening products, which are a rarity in past are now being actively purchased and administered. Personalization of the oral care market is a major contributing factor to the growth of the market.

The elderly population is at high risk of developing various oral diseases. According to government estimates, more than 90% of the adult population is affected by periodontal disease. Brushing and flossing with fluoride-containing toothpaste, using mouthwash, and regular dental visits are some of the oral care tips for seniors. Thus, the demand for oral care products is expected to increase from this group of the population as well.

India is one of the countries consuming maximum tobacco, a leading cause of oral cancer and the problem has only aggravated in the recent past. India has the highest number of oral cancers in the world with 75,000 to 80,000 new cases every year. All forms of chewing tobacco sold in small pouches across the country are a serious health hazard as they are targeted at the youth and children.

Dental caries (tooth decay) is the most common chronic childhood disease – 5 times more common than asthma and 7 times more common than hay fever. Over 80% under 15-year have caries and 40% suffer from malocclusion. There are striking disparities in dental disease by income. Poor children suffer twice as much dental caries as their more affluent peers and their disease is more likely to be untreated. These poor-non-poor differences continue into adolescence.

Dental implants hold the majority share at 20.12% of the Indian dental service market while cosmetic dentistry is the fastest-growing segment. Periodontics and laser dentistry are also taking a leap in this industry with a substantial growth rate.

Market Restraints

The oral care/oral hygiene market is highly competitive, with a growing number of players operating at the regional level. Local/regional players offer oral care products at discounted prices as compared to the global players and sell their products through e-commerce channels at low prices, creating pricing pressure on global players.

Regular dental care requires routine cleaning of the teeth after every meal creates hassles in terms of maintaining dental hygiene. Dental bridges can damage the bone surrounding the previous teeth, thus weakening the bone structure which significantly increases the chances of accumulation of dental plaque around the teeth and, in turn, increases the risk of tooth decay and associated gum diseases. Dental bridges also require grinding of the surrounding teeth to prepare the pontic. Grinding reduces teeth strength and increases the chances of dental bridge failure, resulting in frequent replacement.

Competitive Landscape

Key Players

  • Clove Dental
  • 3M
  • Dentsply Sirona
  • GE Healthcare
  • Philips Healthcare
  • Siemens Healthcare
  • Apollo Group
  • Fortis Healthcare
  • KAVO Kerr
  • Wockhardt Limited

Healthcare Policies and Regulatory Landscape

Policy: National Oral Health Program and the new norms accepted by NHSRC of Govt. of India extend dental health care through primary health centers and health & wellness centers being established around the country.

Public sector insurance like Rashtriya Swasthya Bima Yojna (RSBY), Central Government Health Scheme, and Employees’ State Insurance also provides coverage for a limited number of oral health procedures.

Pradhan Mantri Jan Arogya Yojana (PM-JAY) holds promise to further increase the percentage of the population covered by public insurance for health care. It will also aim to promote oral health economic research at national and regional levels since information in this area is incomplete and often disaggregated.

National Health policy commits to providing affordable, safe, and quality oral health care services at all health facilities

Regulatory landscape

  1. Regulation of dental clinical establishments: This policy will advocate the facilitation of dental clinic establishment particularly in rural and under-served areas
  2. Regulation of dental equipment, Instruments, and Materials: The National Oral Health policy recommends supporting and strengthening all existing and future regulations related to medical/ dental devices and dental materials
  3. Regulation of Commercial Determinants of Oral Health Research, Policy, and Practice: It aims to create a coherent and comprehensive regulation and legislative framework to regulate the commercial determinants to tackle the risk factors of oral health shared with a range of other non-communicable diseases (NCDs)

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company Overview Product Applications and Services Recent Developments Partnerships Ecosystem Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

India Dental Care Market Segmentation

By Product (Revenue, USD Billion):

A large portion of dental products are imported in India. About 85% of India’s annual requirement is supplied by Germany, the USA, Italy, Japan, and China. Most of the imports are in the implants segment

  • General and Diagnostic Equipment
  • Dental Consumables
  • Other Dental Devices

By Treatment

The Endodontic dental service has been the predominating revenue segment in the dental care services market over the years. Prosthodontics or dental prosthetics mainly includes
crowning, bridging, and denture-related services

  • Orthodontic
  • Endodontic
  • Periodontic
  • Prosthodontic

By End User

Hospital chains account for the highest market share as the dental chains are limited to Tier I and Tier II cities only

  • Hospitals
  • Dental Clinics
  • Other End Users

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.


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Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameters and micro indicators. The macro parameters include changes in government policies, demand and supply of the market, government intervention programs, and major market share. The micro indicators are GDP growth, market size, market volume, etc. We also understand nuances specific to each country like the US, Canada, India, Germany, etc., and have worked across 60+ countries and hence not only understand global trends but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. starting with the large overall market and segmenting different areas and the bottom-up approach i.e. starting with population and epidemiology and rolling up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach is mainly used for new product forecasting and the bottom-up approach is used for demand estimation of any product for different countries summed up to form the total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

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We make sure to finalize the numbers in alignment with the market research. Firstly, our internal experts ensure thorough validation and checking to ensure accurate and precise analysis and then validation is also done using a multiple-data analysis model. Two-level validation is done and entails the finalization of the report scope and the way of representation pattern.



Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
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The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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Last updated on: 07 April 2023
Updated by: Dhruv Joshi

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