Brazil Oral Care Market Analysis

Brazil Oral Care Market Analysis

$ 3999

Brazil's oral care market was valued at $881 Mn in 2022 and is estimated to expand at a CAGR of 7.2% from 2022 to 2030 and will reach $1536 Mn in 2030. One of the main reasons propelling the growth of this market is technological advancements and increasing disposable income. The market is segmented by type, drug, and distribution channel. Some key players in this market are Fresh Up Italia, The Procter & Gamble Company, Fresh, Condor Sa, Colgate-Palmolive, Johnson & Johnson, Dentek Oral Care, Hypermarcas, Acryline, GlaxoSmithKline Prestige Brands among others.

ID: IN10BRPH188 CATEGORY: Healthcare Services GEOGRAPHY: Brazil AUTHOR: Nandini Shah

Buy Now

Brazil Oral Care Market Executive Summary

Brazil's oral care market was valued at $881 Mn in 2022 and is estimated to expand at a CAGR of 7.2% from 2022 to 2030 and will reach $1536 Mn in 2030. The oral care market in Brazil is one of the largest and most dynamic in the world. Brazil has a large and growing population, and there is a high level of awareness about the importance of oral hygiene and health. The Brazilian oral care market includes a range of products, including toothpaste, toothbrushes, mouthwash, dental floss, and others. Toothpaste is the largest segment of the market, accounting for approximately 50% of sales. The market is expected to continue to grow in the coming years, driven by factors such as population growth, rising incomes, and increasing awareness of the importance of oral health.

brazil oral care market

Market Dynamics

Market Growth Drivers

Brazil has a large and growing population, with an estimated 211 Mn people in 2021. As the population grows, so does the demand for oral care products. Brazil has a large and growing middle class, which is driving increased demand for consumer goods, including oral care products. Rising disposable income levels mean that more people are able to afford higher-quality oral care products. There is a growing awareness of the importance of oral health in Brazil, with more people seeking to maintain good oral hygiene and prevent dental problems. This is driving increased demand for a wide range of oral care products, including toothpaste, toothbrushes, and mouthwash. Advances in oral care technology are driving innovation in the market, with new products and formulations that offer improved cleaning, whitening, and other benefits. For example, there is growing interest in products that incorporate natural ingredients, such as charcoal and clay, which are believed to have benefits for oral health.

Market Restraints

Brazil has experienced significant economic volatility in recent years, with periods of recession and currency devaluation. This can make it challenging for companies to plan and invest for the long term. The oral care market in Brazil is highly competitive, with many multinational and local players competing for market share. This can make it difficult for new entrants to gain a foothold in the market. The oral care market in Brazil is regulated by the National Health Surveillance Agency (ANVISA), which sets strict standards for product safety and efficacy. Companies must comply with these regulations in order to sell their products in Brazil, which can be challenging and time-consuming. Brazil is a large country with a complex distribution network, and companies may face challenges in getting their products to market efficiently and cost-effectively. Brazilian consumers have unique preferences and buying behaviors, and companies need to understand and cater to these preferences in order to succeed in the market.

Competitive Landscape

Key Players

  • Fresh Up Italia
  • The Procter & Gamble Company
  • Fresh
  • Condor Sa
  • Colgate-Palmolive
  • Johnson & Johnson
  • Dentek Oral Care
  • Hypermarcas
  • Acryline
  • Glaxosmithkline
  • Prestige Brands
  • Combe Incorporated
  • Reckitt Benckiser
  • Henkel Ag & Co.
  • Unilever Plc.

Healthcare Policies and Regulatory Landscape

The healthcare policy and regulatory framework in Brazil is governed by the National Health System (Sistema Único de Saúde, SUS), which provides universal access to healthcare services and products to all Brazilian citizens, including oral care services. In addition, the oral care market in Brazil is regulated by the National Health Surveillance Agency (ANVISA), which is responsible for ensuring the safety and efficacy of all oral care products sold in the country.

Brazil has a universal healthcare system that provides free access to healthcare services and products to all citizens, including oral care services. This policy helps to ensure that all Brazilians have access to basic oral care services, regardless of their income level. ANVISA sets strict standards for product safety and efficacy, and all oral care products sold in Brazil must be registered with ANVISA and comply with these regulations. Companies must provide detailed information about their products, including clinical data and safety information, in order to obtain ANVISA registration.

Reimbursement Scenario

In Brazil, reimbursement for oral care services is provided through the National Health System (Sistema Único de Saúde, SUS). Under the SUS, all Brazilian citizens have access to basic oral care services, including dental exams, cleanings, and extractions, free of charge.

In addition to the services provided by the SUS, many Brazilians also purchase private health insurance, which may provide additional coverage for oral care services. Private health insurance plans may cover a wider range of services, such as orthodontic treatments, dental implants, and cosmetic procedures. However, private health insurance is not as widespread in Brazil as it is in some other countries, and many Brazilians rely solely on the public health system for their healthcare needs.

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company Overview Product Applications and Services Recent Developments Partnerships Ecosystem Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Brazil Oral Care Market Segmentation

By Product Type (Revenue, USD Billion):

  • Toothpaste
  • Toothbrush
  • Mouthwash
  • Dental Accessories
  • Denture Products
  • Others

By Distribution Channel (Revenue, USD Billion):

  • Retail Pharmacies
  • Online Channels
  • Supermarkets
  • Dental Dispensaries

By Demographics

  • Age (children, adults and geriatric population)
  • Gender
  • Income
  • Education
  • Occupation

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.


Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers, and researchers across countries through which we engage with local experts to gather key data points and assumptions about each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

Secondary Data Collection: We have developed strong expertise and experience in secondary data collection methods for developing unique data sets and research material. We gather data from multiple reliable sources to maintain a high level of accuracy and consistency. The market data is analyzed and forecasted using appropriate statistical and coherent models. The report offers an overall analysis of the market size, growth, and market share as well as a segment-level analysis of the specific market. Our report includes precise, to-the-point information related to the overall market, competition, growth drivers, challenges, regulatory updates, and competition.

Data Sources: We have access to multiple highly reliable free and subscription data sources. We have many years of experience to understand which sources are more dependable for what and which to prefer for the reliable and latest information. The key sources of information include the following, but are not limited to:



Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameters and micro indicators. The macro parameters include changes in government policies, demand and supply of the market, government intervention programs, and major market share. The micro indicators are GDP growth, market size, market volume, etc. We also understand nuances specific to each country like the US, Canada, India, Germany, etc., and have worked across 60+ countries and hence not only understand global trends but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. starting with the large overall market and segmenting different areas and the bottom-up approach i.e. starting with population and epidemiology and rolling up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach is mainly used for new product forecasting and the bottom-up approach is used for demand estimation of any product for different countries summed up to form the total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases, and company-level averages, etc.

We make sure to finalize the numbers in alignment with the market research. Firstly, our internal experts ensure thorough validation and checking to ensure accurate and precise analysis and then validation is also done using a multiple-data analysis model. Two-level validation is done and entails the finalization of the report scope and the way of representation pattern.



Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
  • ​Analyzing current needs and determining penetration to estimate the market

Insights: Our reports deliver actionable insights backed with supporting facts and figures to assist you in achieving exemplary growth. Our in-depth analyses are interspersed with relevant insights and statistics to offer an executive-level view of a given market. The description helps in correlating many minor factors affecting the market and their impact on the different segments within the market.

Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current, and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumption.

The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

To request a free sample copy of this report, please complete the form below.

We value your inquiry and offer free customization with every report to fulfil your exact research needs.

This report addresses

  • Intelligent insights to take informed business decisions
  • Qualitative, acute and result oriented market analysis
  • Market size and forecasts from 2022 to 2030
  • Opportunities for expansion and in-depth market analysis
  • Segmentation and regional revenue forecasts
  • Analysis of the market share and competitive landscape
  • Strategic Recommendations to chart future course of action
  • Comprehensive Market Research Report in PDF and PPT formats

Need more?

  • Ask our analyst how this study was put together to learn more
  • Discuss additional requirements as part of the free customisation
  • Add more countries or regions to the scope 
  • Get answers to specific business questions 
  • Develop the business case to launch the product
  • Find out how this report may influence your business revenue
Last updated on: 21 August 2023

Related reports (by category)

Related reports (by geography)

subscribe to our newsletter