Brazil Digital Health Market Analysis

Brazil Digital Health Market Analysis


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Brazil's Digital Health market is projected to grow from $5.28 Bn in 2022 to $22.08 Bn by 2030, registering a CAGR of 19.6% during the forecast period of 2022-2030. Driven by the increasing prevalence of chronic diseases and the penetration of smartphones the market is expected to grow in the near future. The market is segmented by solution, deployment, and by end-use. Some of the major players include WeCancer Technological Solutions Ltd., Memed & Conexa Saúde.

ID: IN10BRDH005 CATEGORY: Digital Health GEOGRAPHY: Brazil

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Brazil Digital Health Market Executive Summary

Brazil's Digital Health market is projected to grow from $5.28 Bn in 2022 to $22.08 Bn by 2030, registering a CAGR of 19.6% during the forecast period of 2022-30. According to the World Health Organization Global Health Expenditure database, current health expenditure (%GDP) for Brazil saw a rise from 9.46% in 2018 to 9.59% in 2019. Brazil's health spending is predicted to rise to 12.6% of GDP by 2040 and might be optimized in sectors such as primary health care, hospital care, medicines, long-term care, and governance. Brazil has made efforts to cover the gap and provide better coverage and access to healthcare.

Even Prior to the COVID-19 outbreak, the health sector in Brazil has been adopting a digital transformation. The Brazilian government is promoting the use of digital health tools such as telemedicine and electronic health records. Additionally, commercial enterprises and non-profit groups have been working to create and deploy digital health solutions to improve patient access and outcomes.

brazil digital health market analysis

Market Dynamics

Market Growth Drivers

To address the high prevalence of chronic diseases such as diabetes and hypertension, the government has attempted to improvise rules and policies; promoting the use of digital health tools such as telemedicine and electronic health records. The increase in access to smartphones and other electronic devices has made it easy for service providers to reach out to a wider population and have been able to extend their services even further. Reduced costs to both the providers and patients have led to the healthy adoption of digital health. Moreover, rising mergers between a variety of sectors such as the pharmaceutical or medical devices sector along with the IT sectors have leveled up the market substantially.

Market Restraints

The digital health market demands significant investments, thus limited funding in the government or private sectors may limit the opportunities for growth. Other cultural barriers may be impactful in the easy adoption of new and innovative ways of healthcare when the caregivers show resistance or delay the adoption of the upcoming health trends. Lack of digital infrastructure and cyber security concerns can create a hindrance that needs to be overcome. Limited reimbursement for digital solutions and lack of resilient framework for planning and execution of digital health regulations are more restraints to the growth of the digital health market in Brazil.

Competitive Landscape

Key Players

  • WeCancer Technological Solutions Ltd. (BRA): Offer a mobile app designed for cancer patients that enables them to share their day-to-day records with their caregivers.
  • Memed. (BRA): The Application by Memed, allows patients to obtain information about the medications, including their side effects and interactions, as well as to track their usage and set reminders. They have partnered with CM Tecnologia a software company to accelerate the digital transformation of the sector
  • Conexa Saúde. (BRA): It is an online telemedicine platform for clinics, healthcare practitioners, and patients to provide online teleconsultation.
  • Alice (BRA): It is a healthcare insurance provider with a health plan which involves in-app text-based virtual primary care.
  • Dr. Consulta (BRA): They Operate a network of healthcare clinics aiming to offer quality medical care at an affordable cost and enable users to book appointments on phone, through a mobile application, or website.

Healthcare Policies and Regulatory Landscape

In Brazil, the healthcare system is made up of public, private, and non-governmental organizations. The ministry of healthcare is in charge of providing healthcare through government-funded hospitals and clinics. Brazil has a national healthcare system known as the Sistema Único de Saúde (SUS), which offers universal healthcare access to all its residents. The government has built the Sistema de Informações do SUS (SISUS), which is a nationwide Electronic Health Record (EHR) system that seeks to increase patient information exchange across healthcare providers and overall healthcare delivery.

Reimbursement Scenario

In Brazil, the healthcare reimbursement scenario is primarily under the national healthcare system (Sistema Único de Saúde - SUS). Reimbursement for digital health in Brazil is yet in the developing stage and hence not all digital solutions are covered yet, there are private health insurances that do cover telemedicine services. The Ministry of Health plans to develop a national telemedicine reimbursement policy as well as a National Telemedicine Plan which would establish guidelines for telemedicine service compensation, however, there has been no formal release of this plan. 

1. Executive Summary
1.1 Digital Health Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Digital Health Policy in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Digital Health Market Segmentation

The Digital Health Market is segmented as mentioned below:

By Solution (Revenue, USD Billion):

  • Software
  • Services

By Deployment (Revenue, USD Billion):

  • Cloud-based
  • On-premises

By End-use (Revenue, USD Billion):

  • Diagnostic Centres
  • Healthcare Payers
  • Healthcare Research Centres
  • Hospitals & Clinics
  • Nursing Care Centres
  • Others

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.

 

Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers, and researchers across countries through which we engage with local experts to gather key data points and assumptions about each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

Secondary Data Collection: We have developed strong expertise and experience in secondary data collection methods for developing unique data sets and research material. We gather data from multiple reliable sources to maintain a high level of accuracy and consistency. The market data is analyzed and forecasted using appropriate statistical and coherent models. The report offers an overall analysis of the market size, growth, and market share as well as a segment-level analysis of the specific market. Our report includes precise, to-the-point information related to the overall market, competition, growth drivers, challenges, regulatory updates, and competition.

Data Sources: We have access to multiple highly reliable free and subscription data sources. We have many years of experience to understand which sources are more dependable for what and which to prefer for the reliable and latest information. The key sources of information include the following, but are not limited to:

 

 

Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameters and micro indicators. The macro parameters include changes in government policies, demand and supply of the market, government intervention programs, and major market share. The micro indicators are GDP growth, market size, market volume, etc. We also understand nuances specific to each country like the US, Canada, India, Germany, etc., and have worked across 60+ countries and hence not only understand global trends but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. starting with the large overall market and segmenting different areas and the bottom-up approach i.e. starting with population and epidemiology and rolling up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach is mainly used for new product forecasting and the bottom-up approach is used for demand estimation of any product for different countries summed up to form the total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases, and company-level averages, etc.

We make sure to finalize the numbers in alignment with the market research. Firstly, our internal experts ensure thorough validation and checking to ensure accurate and precise analysis and then validation is also done using a multiple-data analysis model. Two-level validation is done and entails the finalization of the report scope and the way of representation pattern.

 

 

Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
  • ​Analyzing current needs and determining penetration to estimate the market

Insights: Our reports deliver actionable insights backed with supporting facts and figures to assist you in achieving exemplary growth. Our in-depth analyses are interspersed with relevant insights and statistics to offer an executive-level view of a given market. The description helps in correlating many minor factors affecting the market and their impact on the different segments within the market.

Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current, and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumption.

The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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  • Segmentation and regional revenue forecasts
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Last updated on: 15 June 2023
Updated by: Riya Doshi

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