Australia Oral Care Market Analysis

Australia Oral Care Market Analysis


$ 3999

Australia's oral care market was valued at $423 Mn in 2022 and is estimated to expand at a CAGR of 7.7% from 2022 to 2030 and will reach $765 Mn in 2030. One of the main reasons propelling the growth of this market is increasing disposable income and the aging population. The market is segmented by type, drug, and distribution channel. Some key players in this market are White Glo, Grants of Australia, Red Seal, Dr. Brite, and Pure Smile

ID: IN10AUPH188 CATEGORY: Pharmaceuticals GEOGRAPHY: Australia AUTHOR: Nandini Shah

Buy Now

Australia Oral Care Market Executive Summary

Australia's oral care market was valued at $423 Mn in 2022 and is estimated to expand at a CAGR of 7.7% from 2022 to 2030 and will reach $765 Mn in 2030. Oral care refers to the maintenance of one's oral hygiene, including the teeth, gums, and mouth. Good oral care is important to prevent dental diseases such as tooth decay, gum disease, and bad breath. It involves a range of practices, including brushing and flossing teeth regularly, using mouthwash, and visiting the dentist for regular check-ups and cleanings.

The Australian oral care market is a dynamic and growing industry that includes a wide range of products and services aimed at promoting oral health and hygiene. The market is driven by factors such as increasing consumer awareness of oral health, rising disposable incomes, and advancements in technology. The Australian government has implemented several policies aimed at promoting oral health and preventing dental diseases, such as the Child Dental Benefits Schedule, which provides eligible children with up to $1,000 in basic dental services over two years. The government also regulates the oral care market through the Therapeutic Goods Administration (TGA) to ensure the safety and efficacy of products and services.

Australia oral care market

Market Dynamics

Market Growth Drivers

The awareness about maintaining good oral health has increased among Australians. The increasing prevalence of dental diseases, such as cavities, gum disease, and oral cancer, has led to more people adopting better oral hygiene practices. According to a survey conducted by the Australian Institute of Health and Welfare, over 80% of Australians brush their teeth twice a day. The aging population in Australia is contributing to the growth of the oral care market. As people age, they become more susceptible to dental diseases, and they may require more dental care products and services. The proportion of people aged 65 years and over is projected to increase from 15% in 2019 to 21% by 2058. The disposable income of Australians has been increasing, which has led to higher spending on oral care products and services.

According to the Australian Bureau of Statistics, the average weekly earnings for full-time workers in Australia increased by 3.8% from 2019 to 2020. The trend toward natural and organic oral care products is driving the growth of smaller, niche brands. The global natural and organic oral care market is expected to reach USD 5.9 billion by 2025, growing at a CAGR of 5.5%. In Australia, brands like Grants of Australia, Dr. Brite, and Noosa Basics are gaining popularity among consumers. The growth of e-commerce has made it easier for consumers to purchase oral care products online. The convenience of online shopping and the availability of a wider range of products are driving the growth of the e-commerce channel. The online penetration rate of personal care and beauty products in Australia is expected to reach 23.8% in 2023.

Market Restraints

The oral care market in Australia is highly competitive, with a few dominant players like Colgate-Palmolive, Procter & Gamble, Johnson & Johnson, and GlaxoSmithKline. This makes it difficult for smaller brands to gain market share and compete effectively. Australian consumers are becoming more price-sensitive, which is making it challenging for companies to maintain their margins. With the rise of e-commerce and the availability of cheaper imported products, consumers are increasingly looking for low-cost alternatives. The Australian government has strict regulations in place to ensure the safety and efficacy of oral care products. Companies must comply with these regulations to market their products in Australia, which can be costly and time-consuming. The use of plastic in oral care products, such as toothbrushes and packaging, is becoming a growing concern among environmentally conscious consumers. Brands that do not address these concerns may face challenges in gaining market share.

Competitive Landscape

Key Players

  • White Glo
  • Grants of Australia
  • Red Seal
  • Dr. Brite
  • Pure Smile

Healthcare Policies and Regulatory Landscape

The Australian healthcare policy and regulatory framework for oral care products and services is primarily aimed at ensuring the safety, quality, and efficacy of these products and services. The key regulatory body responsible for overseeing the oral care market is the Therapeutic Goods Administration (TGA), which is a division of the Australian Department of Health. The TGA is responsible for regulating and approving oral care products, such as toothpaste, mouthwash, and dental floss, to ensure that they meet the necessary safety and efficacy standards. The TGA also regulates the use of dental equipment and materials used by dental professionals in the country.

In addition to the TGA, the Australian Dental Association (ADA) is also a key organization in the country's oral care market. The ADA is a professional association representing dentists in Australia and works closely with the government to develop policies and guidelines for the provision of oral health care services. The Australian government has also implemented several policies aimed at promoting oral health and preventing dental diseases. For instance, the Australian Government's Child Dental Benefits Schedule provides eligible children with up to $1,000 in basic dental services over two years.

Reimbursement Scenario

In Australia, the reimbursement scenario for oral care products and services is primarily focused on preventive care rather than restorative care. The government provides a range of oral health services through its public dental health programs, which are aimed at providing basic oral health care to eligible individuals. The public dental health programs provide subsidized or free dental care to eligible individuals, such as low-income earners, pensioners, and children. The services covered under these programs include basic dental check-ups, preventive treatments such as fluoride treatment and dental sealants, and some restorative treatments such as fillings and extractions.

1. Executive Summary
1.1 Disease Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Patient Journey
1.6 Health Insurance Coverage in Country
1.7 Active Pharmaceutical Ingredient (API)
1.8 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Epidemiology of Disease
2.2 Market Size (With Excel & Methodology)
2.3 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Australia Oral Care Market Segmentation

By Product Type (Revenue, USD Billion):

  • Toothpaste
  • Toothbrush
  • Mouthwash
  • Dental Accessories
  • Denture Products
  • Others

By Distribution Channel (Revenue, USD Billion):

  • Retail Pharmacies
  • Online Channels
  • Supermarkets
  • Dental Dispensaries

By Demographics

  • Age (children, adults, and geriatric population)
  • Gender
  • Income
  • Education
  • Occupation

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.

 

Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers, and researchers across countries through which we engage with local experts to gather key data points and assumptions about each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

Secondary Data Collection: We have developed strong expertise and experience in secondary data collection methods for developing unique data sets and research material. We gather data from multiple reliable sources to maintain a high level of accuracy and consistency. The market data is analyzed and forecasted using appropriate statistical and coherent models. The report offers an overall analysis of the market size, growth, and market share as well as a segment-level analysis of the specific market. Our report includes precise, to-the-point information related to the overall market, competition, growth drivers, challenges, regulatory updates, and competition.

Data Sources: We have access to multiple highly reliable free and subscription data sources. We have many years of experience to understand which sources are more dependable for what and which to prefer for the reliable and latest information. The key sources of information include the following, but are not limited to:

 

 

Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameters and micro indicators. The macro parameters include changes in government policies, demand and supply of the market, government intervention programs, and major market share. The micro indicators are GDP growth, market size, market volume, etc. We also understand nuances specific to each country like the US, Canada, India, Germany, etc., and have worked across 60+ countries and hence not only understand global trends but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. starting with the large overall market and segmenting different areas and the bottom-up approach i.e. starting with population and epidemiology and rolling up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach is mainly used for new product forecasting and the bottom-up approach is used for demand estimation of any product for different countries summed up to form the total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases, and company-level averages, etc.

We make sure to finalize the numbers in alignment with the market research. Firstly, our internal experts ensure thorough validation and checking to ensure accurate and precise analysis and then validation is also done using a multiple-data analysis model. Two-level validation is done and entails the finalization of the report scope and the way of representation pattern.

 

 

Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
  • ​Analyzing current needs and determining penetration to estimate the market

Insights: Our reports deliver actionable insights backed with supporting facts and figures to assist you in achieving exemplary growth. Our in-depth analyses are interspersed with relevant insights and statistics to offer an executive-level view of a given market. The description helps in correlating many minor factors affecting the market and their impact on the different segments within the market.

Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current, and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumption.

The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

To request a free sample copy of this report, please complete the form below.


We value your inquiry and offer free customization with every report to fulfil your exact research needs.


This report addresses

  • Intelligent insights to take informed business decisions
  • Qualitative, acute and result oriented market analysis
  • Market size and forecasts from 2022 to 2030
  • Opportunities for expansion and in-depth market analysis
  • Segmentation and regional revenue forecasts
  • Analysis of the market share and competitive landscape
  • Strategic Recommendations to chart future course of action
  • Comprehensive Market Research Report in PDF and PPT formats

Need more?

  • Ask our analyst how this study was put together to learn more
  • Discuss additional requirements as part of the free customisation
  • Add more countries or regions to the scope 
  • Get answers to specific business questions 
  • Develop the business case to launch the product
  • Find out how this report may influence your business revenue
Last updated on: 21 August 2023
Updated by: Shivam Zalke

Related reports (by category)


Related reports (by geography)


subscribe to our newsletter
up